Shinsegae Duty Free Opens Mega Podium 'Chanel Wonderland' at Incheon Airport

Height 7m, approximately 130㎡
Largest in the domestic duty-free industry

Shinsegae Duty Free announced on the 20th that it will showcase the largest mega beauty 'Chanel Wonderland' in the duty-free industry at its Incheon Airport branch (T2) in collaboration with Chanel.

This mega podium Chanel Wonderland, presented through the collaboration between Shinsegae Duty Free and the Chanel House, was planned to offer a special moment to customers traveling abroad at the end of the year.

The Chanel Wonderland podium stands 7 meters tall and covers approximately 130㎡, making it the largest in the domestic duty-free industry. It was created under the concept of "The Magic of a Special Holiday with Chanel."

Shinsegae Duty Free, Chanel Mega Podium 'Chanel Wonderland'
[Photo by Shinsegae Duty Free]

It is designed to resemble the moment when opening a Chanel gift box reveals another Chanel gift box inside, and in front of it, a large Chanel perfume sculpture and a Christmas tree made of gift boxes are installed. The sophisticated white and black colors combined with gold, embodying Chanel’s unique atmosphere, evoke an imaginary wonderland from a fairy tale.

Shinsegae Duty Free has also prepared various events to captivate customers’ hearts. Visitors to Chanel Wonderland can experience Chanel’s new products aimed at the holiday season as well as limited edition items exclusively available at the pop-up store. Additionally, customers can directly sample and purchase various Chanel perfumes and take commemorative travel photos against the glamorous photo zone backdrop.

A representative from Shinsegae Duty Free said, "Ahead of Christmas and the year-end season, Shinsegae Duty Free is presenting a special mega beauty in collaboration with Chanel House at the Incheon Airport branch. We hope that domestic and international customers traveling during the holiday season can experience a special moment just by visiting Chanel Wonderland."

This content was produced with the assistance of AI translation services.