Anti-Semitism causes advertiser loss for X... Musk warns of "fraudulent attack" and lawsuit ahead
Media Matters "Ads Placed Next to Anti-Semitic Content on X"
Disney, IBM, Apple, and Others Pull Ads from X Amid Anti-Semitism Controversy
Elon Musk, owner of the social media platform X (formerly Twitter) and CEO of Tesla, announced that he will file a lawsuit in response to criticism that some corporate ads appeared next to Nazi content on the X platform.
On the 18th (local time), Musk wrote on his X account, "When the court opens on Monday, I will file a bombshell lawsuit against 'Media Matters' and everyone who conspired in this fraudulent attack."
This follows a report released on the 17th by Media Matters, a progressive media watchdog group, which confirmed that ads from companies including IBM, Apple, and Oracle were placed next to anti-Semitic content on the X platform.
Musk rebutted the Media Matters report, stating, "They created alternative accounts and curated the posts and ads displayed on the timeline, providing advertisers with false information about the placement of posts."
Previously, Musk faced severe criticism for posting anti-Semitic comments. He commented "You spoke the actual truth" on a post promoting an 'anti-Semitic conspiracy theory' that the Jewish community incites hatred among white people, and further fueled controversy by posting criticism of the Anti-Defamation League (ADL), a nonprofit Jewish organization.
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Amid Musk's anti-Semitism controversy, advertisers are reportedly leaving X. According to U.S. media, IBM, Apple, Disney, Warner Bros. Discovery, Comcast, Paramount Global, Lions Gate, and others have decided to stop advertising on X. The European Union (EU) Commission also suspended advertising, citing misinformation related to the Israel-Hamas war. In response, Musk claimed that X's advertising revenue in the U.S. has dropped by 60% due to pressure from the ADL.
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