'Gwangya@Seoul' 1st Anniversary, Became a 'K-pop Sanctuary' Visited by Over 160,000 People

Over 160,000 Visitors Since Opening on November 17 Last Year
More Than 65% of Visitors Are Foreigners
1st Anniversary Event: Stamp Giveaway

SM Brand Marketing's flagship store Gwangya@Seoul celebrated its first anniversary on the 17th. It opened on November 17 last year in the basement level 1 of Acro Seoul Forest D Tower in Seongsu-dong, Seoul. With its unique space design and attractions and products utilizing IP content of K-POP artists, it surpassed 160,000 cumulative visitors within just one year of opening.

Gwangya@Seoul is a Metaversal Experience Brand where K-culture can be fully enjoyed without boundaries between reality and virtuality. It is a space that realizes the future entertainment world created together by celebrities, fandoms, and prosumers. It serves as a place to directly experience various IP (intellectual property) contents of K-pop artists and a new communication channel between artists and fandoms.

Notably, over 65% of Gwangya@Seoul’s total visitors are foreign tourists, coming from more than 50 countries worldwide. It has been consistently spotlighted as a representative tourist destination of Seongsu-dong and a new sacred site of K-POP in major overseas media. To commemorate the first anniversary, SM Brand Marketing will present a special anniversary Meta Passport stamp to customers visiting Gwangya@Seoul from the 17th to the 19th. Additionally, purchasers will receive scratch coupons for a chance to win prizes such as the Gwangya Fragrance, which embodies Gwangya’s identity in scent, Gwangya metal keyrings, and free photo frame printing vouchers.

This content was produced with the assistance of AI translation services.