Busan City Displays Korean Beauty in Local Outdoor Ads... Hopes to Host Expo 2030 Busan!

November 28 World Expo Host City Decision, Korean Beauty Outdoor Ads in France

Paris Taxi Exterior Wrapping, De Gaulle Airport Digital Tower, Paris Large Shopping Mall Wall Screen, etc.

As the 173rd General Assembly of the International Bureau of Expositions (BIE), where the host city for the 2030 World Expo will be decided, approaches, a breeze of support fans for the 2030 Busan World Expo is blowing throughout Paris, France.

Digital tower inside De Gaulle Airport.

Busan City announced that it will carry out outdoor advertisements featuring a vibrant and intuitive design based on Hanbok, showcasing Korean beauty, in Paris, France, where the headquarters of the International Bureau of Expositions (BIE) is located.

This outdoor advertising in Paris, where the vote to decide the host city of the 2030 World Expo will take place on November 28, aims to promote Korea’s charm and sway the votes of BIE member countries with voting rights.

The current outdoor advertisements in Paris include ▲exterior wrapping on 100 Paris taxis ▲digital towers inside Charles de Gaulle Airport (4 units) ▲wall screens at large shopping malls in Paris (2 units).

The exteriors of 100 Paris taxis are wrapped with images of children wearing colorful striped Hanbok holding the Taegeukgi (Korean national flag), roaming throughout the city to heighten the atmosphere of the bid.

Wrapping on the exterior of 100 Paris taxis featuring children wearing colorful Hanbok holding the Taegeukgi flag.

On the digital towers at the baggage claim area of Charles de Gaulle Airport and on the wall screens on the exterior of the Stadium shopping mall in Paris, four types of visuals are displayed showing foreigners wearing Hanbok holding fans inscribed with ‘EXPO 2030 BUSAN,’ capturing the attention of tourists and locals alike and fostering support for the bid.

Jo Yujang, head of Busan City’s 2030 Expo Promotion Headquarters, stated, “We will continue promotional activities to build consensus for the 2030 Busan World Expo bid until the very last moment of the decision on the 2030 World Expo host.” He added, “Through this outdoor advertising based on Korean beauty, we will firmly capture the hearts of the International Bureau of Expositions (BIE) member countries.”

This content was produced with the assistance of AI translation services.