Lotte Duty Free, French Luxury Jewelry 'Messika' Launches Online Store

Following last year's openings at Myeongdong Main Store and World Tower Store,
newly opened at Lotte Internet Duty Free Shop
Strengthening new brand lineups across all categories this year

Lotte Duty Free announced on the 17th that it exclusively opened the French luxury jewelry brand 'Messika' on Lotte Internet Duty Free on the 16th.

French luxury jewelry brand 'Messika' [Photo by Lotte Duty Free].

Last year, Lotte Duty Free introduced Messika for the first time in Korea at its Myeongdong Main Store and World Tower Store. Messika is a global diamond jewelry brand that has rapidly grown since its launch in France by Val?rie Messika in 2005, expanding to 75 countries. Last month, Messika's sales at Lotte Duty Free increased by approximately 280% compared to the same period last year.

The Messika jewelry collection is characterized by a modern reinterpretation of the inherent beauty of diamonds, emphasizing modernity and practicality. It pursues a mix and match design that allows styling with chain bracelets, bangles, or multiple rings simultaneously to suit various fashion styles. Messika's signature 'Move Collection' features three moving diamonds. To date, it has been released in over 360 different products.

At Lotte Internet Duty Free, the iconic lines of Messika, including the Move Classic and Move Uno collections, as well as the My Twin collection, which features the attractive harmony of two different diamond cuts, are showcased.

Lotte Duty Free also offers various jewelry brands such as David Yurman, Kirin, and Pomellato in its online luxury store. It is the only domestic duty-free operator to feature luxury jewelry and watch brands like Chaumet, Fred, Damiani, and Vacheron Constantin, enhancing customer shopping satisfaction.

This year, Lotte Duty Free is expanding its new brand lineup across all categories. In July, it introduced the K-fashion brand 'The Museum Visitor,' and in September, it exclusively launched the French fashion brands 'Ami' and 'Maison Kitsun?,' as well as the Hollywood makeup brand 'Simihaze Beauty' at the Myeongdong Main Store. Simihaze Beauty is also operating a pop-up store on the first floor of the country's first duty-free showroom, 'LDF House,' until December 14.

This content was produced with the assistance of AI translation services.