'Freddy-ui Pijagage' Opens at No. 1 on Opening Day

Marvel movie 'The Marvels' dropped to 3rd place after attracting only 510,000 viewers within a week of its release.


According to the Korea Film Council's integrated box office data on the 16th, 'Freddy's Pizza Shop' drew 48,561 viewers on the 15th, securing the top spot at the box office. In 2nd place was 'The Hunger Games: The Ballad of Songbirds and Snakes,' which was released that day and attracted 22,419 viewers.


Park Seo-joon Appears for 5 Minutes in 'The Marvels', Draws Only 510,000 Viewers in a Week View original image

'The Marvels' fell to 3rd place with 21,317 viewers. Since its release on the 8th, it has only managed to accumulate 517,168 viewers.


This performance contrasts with most MCU (Marvel Cinematic Universe) films released domestically, which easily attracted over 1 million viewers during their opening weekends. After a week, it has struggled to draw more than 510,000 viewers, showing a lack of interest.


Marvel raised expectations by announcing that Korean actor Park Seo-joon appeared in 'The Marvels,' but reactions were mixed due to his screen time being less than five minutes and the way his role was utilized.


Domestic audiences have long held strong trust in 'Marvel movies.' They have been regarded as large-scale entertainment films ideal for theaters, sometimes drawing over 10 million viewers. However, recent releases have received disappointing responses. Industry experts agree that if Marvel fails to meet the heightened expectations of viewers, it will be no exception.


Hayao Miyazaki's animation 'How Do You Live?', which has been embroiled in controversy over glorifying war criminals, attracted 16,725 viewers, ranking 4th. The film 'The Wild: War of the Beasts,' starring Park Sung-woong and directed by Kim Bong-han, which was released that day, started at 9th place with 5,492 viewers.



The total number of moviegoers visiting theaters that day was only 190,308.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing