"Let's Go Big with a 29% Discount"... Growing Excitement for LG Championship Event

Expect Unprecedented Discounts Like MVP Number Discount or 29% Off

"Congratulations to the LG Twins on their victory. Will LG Electronics hold a discount event for home appliances? I'm looking forward to it."

LG Group is gearing up for a Korean Series victory event. Since the LG Twins defeated the KT Wiz to claim the championship for the first time in 29 years, expectations are rising that LG Electronics will offer unprecedented discount promotions.

On the 14th, LG Group announced that it is reviewing discount events centered around its affiliates such as LG Electronics and LG Household & Health Care to celebrate the LG Twins' overall championship.

On the 13th, at Jamsil Baseball Stadium in Seoul, LG players who won the 2023 KBO Korean Series Game 5 against kt wiz with a score of 6-2 are taking a commemorative photo with the trophy.
[Photo by Yonhap News]

LG secured the Korean Series (KS, best-of-seven) championship with a 4-1 series win by defeating the KT Wiz 6-2 in Game 5 held at Jamsil Baseball Stadium the previous day. This marks their first Korean Series championship in 29 years since 1994.

Inside LG Group, various rumors are circulating, including plans to discount products by the MVP’s jersey number (the MVP is player Oh Ji-hwan, whose jersey number is 10) and a 29% discount to commemorate the victory after 29 years. There is also talk of providing welfare points to employees, raising expectations.

Earlier, LG Electronics held an event in September wishing for the LG Twins' success. Customers who purchased home appliances were entered into a draw to win autographed glossy jumpers, uniforms, and chicken gift coupons. LG Electronics also pledged that if the team won the Korean Series, all customers who purchased recommended products on their website would receive membership points. Major home appliance models such as OLED TVs, refrigerators, laptops, vacuum cleaners, and monitors are included. LG Electronics plans to provide points equivalent to 10% of the purchase price, up to a maximum of 300,000 KRW.

Baseball fans expect a grand event to celebrate the 29-year-awaited victory, given LG Group’s special affection for baseball. LG has owned the baseball team since acquiring the MBC Blue Dragons in 1990 during the Lucky-GoldStar era, with the group chairman passing down ownership through generations. The current team owner, Chairman Koo Kwang-mo, is also known as a baseball enthusiast. It is said that while receiving management training working at LG Electronics and the holding company, he often visited the stadium with employees.

An LG Electronics official said, "Although specific details have not been finalized, we are reviewing various discount and prize events." Since the LG Twins have not won since 1994, not many employees within LG Group have experienced a championship celebration event firsthand, which is causing some deliberation.

On the 13th, at Jamsil Baseball Stadium in Seoul, during the 5th game of the 2023 KBO Korean Series between kt wiz and LG Twins, LG players, who secured the Korean Series championship for the first time in 29 years by defeating kt 6-2, are tossing Koo Kwang-mo, chairman of LG Group, into the air in celebration.
[Photo by Yonhap News]

KT also prepared various events in anticipation of the KT Wiz’s victory but unfortunately had to cancel them. A KT representative said during Game 5, "We are preparing a surprise event, so it is difficult to disclose details yet."

Although no detailed explanation was given, it is known that K-Bank planned to launch financial products in the event of a championship. The KT Wiz won their first Korean Series title in 2021, eight years after their founding. At that time, K-Bank, a KT group company, released a fixed deposit product with an annual interest rate of 2.1% and a limit of 202.1 billion KRW, which sold out within a week. Recently, due to a high-interest rate trend, deposit rates are higher, so the 2.1% product no longer attracts much attention. However, considering that in November 2021, fixed deposit interest rates ranged from 0.5% to 1.82%, it was a top-tier offering. It was a generous celebration of their first Korean Series championship. They also planned to distribute a bundle of prizes. Two years ago, after KT’s victory, KT Wiz offered a 'Galaxy Z Fold3'?a latest phone worth nearly 2 million KRW?as a prize for voting for the team’s best player.

On the 13th, at Jamsil Baseball Stadium in Seoul, during the 5th game of the 2023 KBO Korean Series between kt wiz and LG Twins, LG players, who secured the Korean Series championship for the first time in 29 years by defeating kt 6-2, are tossing LG Group Chairman Koo Kwang-mo in the air.
[Photo by Yonhap News]

Typically, when a professional baseball team wins a championship, the parent company holds large-scale discount events. Last year, SSG Landers’ parent company Shinsegae hosted a large-scale discount event called 'SSG Sale,' involving 19 affiliates including Shinsegae Department Store, Emart24, and Shinsegae Duty Free. Notably, Emart doubled its sales compared to the previous week during the event. In 2020, when NC Soft’s NC Dinos won their first championship since founding, the company provided items and coupons to users of its games such as Lineage M, Aion, and Blade & Soul.

When the Doosan Bears won the championship in 2019, Doosan held a customer discount event at Dongdaemun Doota Mall, offering gifts and discount coupons to shoppers. In 2017, Kia Motors celebrated the Kia Tigers’ 11th Korean Series championship with a discount event on five main passenger car models?Morning, Ray, K3, K5, and K7?offering discounts ranging from 5% to 12%, attracting significant attention.

This content was produced with the assistance of AI translation services.