Nu Skin Korea announced on the 13th that its makeup brand New Color is launching two types of vegan multi-palettes called the ‘New Direction Palette’.

Two types of New Color's 'New Direction Palette'. <br>[Photo by Nu Skin Korea]

Two types of New Color's 'New Direction Palette'.
[Photo by Nu Skin Korea]

View original image

The new products, available for sale starting on the 14th, are multi-palettes that allow for eye makeup as well as contour makeup including cheek, highlighter, and shading by using six colors in order from the top center counterclockwise. With various formulations that enhance skin color payoff and adhesion, these products are easy to use even for beginners. Notably, all colors have completed V-Label vegan certification, and the sustainable packaging is made with FSC-certified paper and soy ink printing.


The palettes come in two versions: No. 1 Daylight Pink and No. 2 Dusk Brown. No. 1 Daylight Pink creates a cozy atmosphere with subtle glitter and soft pink rosy shades. No. 2 Dusk Brown completes an elegant and calm makeup look with deep brown tones and gold pearls.



Meanwhile, Nu Skin is offering a limited quantity of three types of the ‘New Direction Special Edition’ for the year-end season, which includes the new products. The edition consists of the two New Direction Palettes, Bioadaptive BB Plus SPF35 PA+++, and a pencil eyeliner. Customers can choose one of three BB cream shades, and one of two eyeliner colors will be included randomly. Additionally, a gift event will be held for purchasers of the new products.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing