Lotte Chilsung Launches RTD Highball 'Chumchureok X Sol-ui Nun'

Lotte Chilsung Beverage announced on the 13th that it will launch a soju-based highball RTD (Ready to Drink) alcoholic beverage called 'Cheoeumcheoreom X Sol-ui Nun'.

Amid growing consumer interest in various types of alcoholic beverages, Lotte Chilsung Beverage planned the highball RTD alcoholic beverage Cheoeumcheoreom X Sol-ui Nun by blending the representative soju 'Cheoeumcheoreom' and the refreshing healing drink 'Sol-ui Nun' in an optimal ratio.

Starting from mid-this month, Cheoeumcheoreom X Sol-ui Nun will be available through distribution channels such as large supermarkets and convenience stores. The product has an alcohol content of 6% and comes in a 500mL can. It enhances the refreshing taste by adding natural lime flavor to Swiss pine needle extract, the same ingredient used in the healing drink Sol-ui Nun.

A Lotte Chilsung Beverage official said, “Cheoeumcheoreom X Sol-ui Nun is an RTD highball alcoholic beverage that reflects the recent trend of enjoying distilled spirits such as soju and whiskey mixed with various drinks like carbonated beverages and juices in a highball style. Lotte Chilsung will continue to strengthen marketing that considers consumer preferences through active product development aligned with diverse trends in the alcoholic beverage market.”

This content was produced with the assistance of AI translation services.