NS Home Shopping Expands Broadcasts Selling 'Motnani Agricultural and Marine Products'

Considering Consumer Psychology Seeking Cost-Effectiveness

NS Home Shopping is expanding its broadcast schedule for selling 'ugly agricultural and marine products.'

On the 13th, NS Home Shopping announced that considering consumers' desire for cost-effectiveness, it has lowered the shape and size standards while maintaining the existing quality, and added up to six types of 'ugly' agricultural and marine products at affordable prices to its weekly schedule. Immediately, broadcasts for ugly apple sets will air on the 16th, and 'ugly Baekmyeongran' on the 19th.

NS Home Shopping plans to introduce a diverse lineup of ugly products including not only the existing ugly apples and Baekmyeongran but also ugly tuna, ugly bite-sized apples, and dried yellow corvina sets. Previously, from September 1st to last month, NS Home Shopping sold 748 tons of ugly agricultural and marine products over two months. This included 587 tons of apples, 96 tons of myeongran, and 40 tons of pears, with a total order volume of 195,248 cases and an order amount of approximately 7.23 billion KRW.

An NS Home Shopping official said, "To ease consumers' shopping basket burdens amid high prices, we decided to expand the scheduling of ugly products," adding, "Going forward, NS Home Shopping will continue to lead healthy agricultural and marine product distribution by discovering and expanding sales of various 'delicious ugly' products, delivering good products to consumers and supporting farmers."

This content was produced with the assistance of AI translation services.