Gwangyang Economic Authority Holds Second Half Year Public Relations Policy Advisory Committee Meeting

Analysis of Promotional Policy Performance and Discovery of New Initiatives

The Gwangyang Bay Area Free Economic Zone Authority (Commissioner Song Sang-rak, hereinafter GFEZ Authority) announced that it held the '2023 Second Half Public Relations Policy Advisory Committee' on the 9th to enhance awareness of GFEZ and discover promotional measures.

At the meeting, committee members appointed from various fields such as academia, media, and resident companies attended, listened to the progress of major public relations policies of the GFEZ Authority this year, and proposed effective promotional measures for future investment attraction.

The advisory committee evaluated that there were significant achievements in increasing interest and improving the image of the GFEZ Authority through the use of various media, including online and SNS promotions, domestic and international media publicity, production of webzines and webtoons, and operation of GFEZ promotional billboards.

In addition, they planned outreach promotions targeting high school students in the Gwangyang Bay area and carried out promotional activities through large-scale domestic and international exhibitions, urging efforts to strengthen publicity to effectively inform society about GFEZ and to promote the development and investment attraction of the Gwangyang Bay area.

A GFEZ Authority official stated, “We will continue to strive to achieve the development of the Gwangyang Bay area through active promotional activities,” and added, “We will actively reflect the innovative suggestions of the advisory committee in our public relations policies.”

This content was produced with the assistance of AI translation services.