'To Close and Attractive Busan' Tourism Organization Launches Workation Promotion in Japan

NIKKEI Workation Conference Held
Focus on Busan, the 'Closest Korean City' to Japan

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 10th that they held the ‘NIKKEI Workation Conference in Busan’ at the Busan Asti Hotel, together with Busan Metropolitan City, Busan Creative Economy Innovation Center, and Nihon Keizai Shimbun.

Attendees taking a commemorative photo at the NIKKEI Workation Conference.
[Photo by Korea Tourism Organization]

The ‘NIKKEI Workation Conference’ has been held a total of 15 times in Japan since 2020, including locations such as Wakayama, Hokkaido, and Okinawa, and this is the first time it has been held overseas, in Busan.

A total of about 50 officials attended the conference, deeply discussing Busan as a workation destination, based on the fact that Busan is the closest Korean city to Japan.

The conference began with an introduction to Busan’s future vision by Mayor Park Hyung-jun and an introduction to Busan’s tourism appeal by Kim Jang-sil, President of the Korea Tourism Organization, followed by presentations on cases from both countries by Joo Jung-hwan, Head of HR at Line Plus, and Minoura Ryuichi, Special Advisor of the Japan Workation Association.

In the panel discussion, representatives from the Busan Creative Economy Innovation Center, 3M Korea, and the Japan Local Government Workation Council participated, sharing their views on Busan’s attractiveness as a workation destination.

Yang Kyung-soo, head of the Japan team at the Korea Tourism Organization, said, “The organization is proactively advancing projects not only by holding this conference to capture the demand for workation in Japan but also by signing a business agreement with the Japan Workation Association. We will pioneer this new market of workation to expand the attraction of Japanese tourists and contribute to Busan’s growth as an Asian workation hub.”

This content was produced with the assistance of AI translation services.