Hankyung Association Continues Youth Advisory Group Operation After Rebranding... Launch of 2nd Term
Purpose of Idea Discovery to Leap into a Global Think Tank
The Korea Economic Association has decided to continue operating the Youth Advisory Group to maintain direct communication with the younger generation even after the name change.
On the 10th, the Korea Economic Association announced that it will form a Youth Advisory Group consisting of 10 members, including university students, early-career professionals, young entrepreneurs, and young self-employed individuals. Recruitment will take place through the Korea Economic Association website from the 10th to the 26th, with the group scheduled to launch in early December.
During their six-month term, the Youth Advisory Group will propose tasks necessary for the Korea Economic Association to evolve into a global think tank and suggest ideas for communication with the younger generation. Additionally, they will perform advisory functions by continuously monitoring the association’s projects, providing feedback on strengths and weaknesses, offering youth perspectives, and suggesting related project ideas. The Korea Economic Association’s management will engage in in-depth discussions with the Youth Advisory Group over lunch to exchange candid opinions with the younger generation.
In May of this year, the Korea Economic Association launched the official Youth Advisory Group called “Cheongnyeon Jeonja (Youth Jeongyeonryeon Advisory Group),” composed solely of the younger generation, marking the first economic organization to do so for genuine “public communication.” By listening to honest opinions and accepting criticism from the youth regarding the association’s projects and image, they have been discovering and promoting initiatives that resonate with the public.
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Lee Sang-yoon, Head of CSR at the Korea Economic Association, stated, “Through the Youth Advisory Group, we will directly communicate with the younger generation and reflect their candid opinions to transform into a younger and more innovative Korea Economic Association.” He added, “We will continue to operate the Youth Advisory Group steadily and strive to achieve tangible results through new challenges, just like the first Youth Jeonja.”
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