K-Content Wishhae to Pioneer Overseas Market Expansion

Ministry of Culture and Korea Creative Content Agency Hold 'K-Expo' in Bangkok, Thailand
Supporting Exports by Leveraging the Impact of K-Content

A platform for pioneering overseas markets centered on K-content will be held in Bangkok, Thailand. The event, 'K-Expo,' is jointly hosted by the Ministry of Culture, Sports and Tourism, the Ministry of Trade, Industry and Energy, the Ministry of Agriculture, Food and Rural Affairs, the Ministry of Oceans and Fisheries, and the Ministry of SMEs and Startups, and organized by the Korea Creative Content Agency, the Korea Trade-Investment Promotion Agency, the Korea Agro-Fisheries & Food Trade Corporation, the Small and Medium Business Distribution Center, and the Korea International Trade Association. This is the second exchange event following last year's Vietnam event. From the 9th to the 12th, various programs leveraging the economic ripple effects of K-content will be showcased. Through export consultation meetings with overseas companies, exhibitions and experiences of content and related products, and performances, the event supports the overseas expansion of content, consumer goods, agricultural products, and seafood.

The export consultation meetings will be held at the Centara Grand & Bangkok Convention Center. A total of 155 domestic companies will participate, aiming to create new business opportunities with 540 companies from Southeast Asia, including Thailand, Vietnam, and Indonesia. At the Queen Sirikit National Convention Center, a business-to-consumer (B2C) event promoting Hallyu products to local consumers will take place. Through exhibitions and experience zones categorized by content fields such as games, animation, characters, broadcasting, new technology convergence, music, and webtoons, the experience of K-content will be expanded and overseas demand secured. A Ministry of Culture, Sports and Tourism official stated, "Various promotional halls for crafts and design, agricultural and seafood products, the 2030 Busan World Expo bid, and K-tourism will also be operated."

The most notable space is the convergence hall, where consumer goods products reflecting content intellectual property (IP) designs are exhibited through collaboration between content and consumer goods companies. This aims to achieve synergistic effects across industries by leveraging the ripple effects of content. A Korea Creative Content Agency official said, "We plan to naturally expose the event through performances by SHINee Key, ONF (both from Korea), Gulf Kanawut, Proxy, and VERIVERY (all from Thailand)."

This content was produced with the assistance of AI translation services.