29CM Hosts 'E-Good Week,' the Largest Black Friday Event of the Year

10-Day Event Until November 22
Over 140,000 Products Up to 94% Off Sale

29CM (Isipgu Sentimiteo) announced on the 9th that it will hold its largest annual discount event, ‘29 WEEK (Igeut Week),’ from the 13th to the 22nd.

Igeut Week is a Black Friday event held annually by 29CM. This year, under the concept of ‘Maximum Discounts on Top Brands,’ it was prepared to offer customers greater discount benefits on their favorite brands. Especially, this year’s Igeut Week has significantly increased participating brands and products, thanks to the successful event last year. The number of brands participating increased by 33% from the previous year to 2,009, and the number of products rose by about 476% to approximately 140,000 compared to last year.

29CM is running a ‘My Selection’ event during Igeut Week, where customers can share their tastes and receive benefits. By selecting desired Igeut Week products to create and share their own selection, customers can earn rewards. You can also check out My Selections created by celebrities from various fields such as actor Lee Joo-myeong, creator Yoo Gyu-seon, announcer Lee Na-yeon, and YouTuber Runup. Depending on the number of views of the selections, 15% coupons and up to 2.9 million mileage points usable during Igeut Week will be offered as prizes.

A brand popup where brands and fans can communicate will also be held. Customers who select their ‘favorite’ brand and leave supportive comments will be entered into a draw to receive special gifts prepared by the brand. Twenty-nine brands with fandoms, including New Balance, Budimudra, Pottery, Kinder Salmon, and Hatching Room, will participate.

There will also be opportunities to purchase popular products at high discount rates. First, the Igeut Ipjeomhoe, which offers popular products from 29CM’s representative emerging brand curation services, the Wednesday Ipjeomhoe and Sunday Ipjeomhoe, will be held daily during the event period, offering products at a 29% discounted price for 24 hours. Participating brands include the women’s fashion brand ‘Umer,’ which made headlines by surpassing 2.1 billion KRW in daily sales, and Finland’s lifestyle brand ‘Iittala.’

Additionally, the ‘Igeut Deal,’ where over 850 products can be purchased at discounts of 30% or more for 24 hours, will be held daily. Hot items carefully selected by 29CM MDs, such as Vans Old Skool, UGG shearling slippers, Low Classic shirts, and Your Name Here cardigans, will be offered at special prices. At the same time, a Lucky Coupon event offering a 100% winning chance will be held every morning at 9 AM during Igeut Week.

Igu Live, where popular brand products and styling can be checked at once, will be broadcast three times during Igeut Week. On the 14th, Dunst will be introduced; on the 16th, tableware category products featuring best items from Odense, Wiggle Wiggle, and Crow Canyon will be showcased. On the 21st, a women’s fashion accessories edition gathering favorite brands will be broadcast. Notable brand items such as Luevre, Til Aiday, and Ring Seoul will be offered at discounts of 35% or more. During this Igu Live, an event will also be held where participants can enter a draw to receive a total of 500,000 KRW worth of shopping support funds.

This content was produced with the assistance of AI translation services.