FSN "Boosters Partners with 'Roga' to Target Inner Beauty Market"

Boosterz, a subsidiary of FSN, a KOSDAQ-listed company, announced on the 8th that it has formed a partnership with the plant-based inner beauty company 'Roga' to collaborate on brand aggregating for its flagship brand 'Plant Collagen.'

Through this partnership, Boosterz will expand its business into the rapidly growing inner beauty market following the COVID-19 pandemic. Leveraging its brand aggregating and digital marketing capabilities, Boosterz plans to grow Roga into an inner beauty brand with annual sales exceeding 100 billion KRW.

Roga is a food-tech-based bio healthcare company developing plant-based functional alternative ingredients. It is the only company in Korea to develop plant-based collagen ingredients extracted from hibiscus. Its flagship brand is Plant Collagen, and the ingredient ‘Plant-based Collagen BoosterH’ won the Grand Prix at the 2022 SIAL PARIS, the world’s largest food exhibition, marking the first time a collagen ingredient received this honor.

Boosterz judged that not only is the overall inner beauty market growing rapidly, but Plant Collagen is highly competitive compared to animal-based collagen, which currently dominates the collagen market. Most animal-based fish collagen has a strong fishy taste and uses synthetic sweeteners to mask it, whereas Plant Collagen’s Plant-based Collagen BoosterH is a pure ingredient without any fishy taste. It is free from risks related to heavy metals, microplastics, and veterinary drugs. Additionally, it contains phyto chemicals, the plant’s natural antioxidant components, and has a structure most similar to human collagen. Being ultra-low molecular weight, it can be absorbed by the human body, attracting attention from the global collagen industry.

Roga is also known as a leading eco-friendly company. Plant Collagen uses ingredients organically cultivated directly in the pristine regions of Laos, which helps reduce resource consumption and carbon emissions. Furthermore, a portion of sales is donated to Laotian farmers to establish a sustainable production system.

Seo Jeonggyo, CEO of Boosterz, said, "Plant-based alternative products can resonate with consumers not only in terms of personal safety and health but also sustainability from an environmental perspective. Plant Collagen is a game changer that can alter the market dominated by animal-based collagen, and we will apply Boosterz’s strong marketing capabilities to grow it into an inner beauty brand with annual sales exceeding 100 billion KRW."

Boosterz is the company responsible for FSN’s commerce business. Through a systematic selection and investment process, it partners with brands that have R&D capabilities and growth potential, investing marketing resources that cover advertising planning, production, and execution to drive rapid brand growth as a brand aggregator. Since 2020, the cumulative sales of brands partnered with Boosterz have surpassed 180 billion KRW in just four years.

This content was produced with the assistance of AI translation services.