Beyond Short Padding, Design Padding... Lotte Department Store Eliden × Chris Joy Popup

Until the 30th of this month at AvenueL Jamsil 3rd Floor
Chrisjoy, Italian Luxury Padding Brand
Features Various Colors, Designs, and Logo Drawstring

Lotte Department Store announced on the 8th that it will hold an exclusive pop-up store for 'Eliden×Chrisjoy' on the 3rd floor of AvenueL Jamsil Branch until the 30th of this month. Chrisjoy is an Italian luxury outerwear brand launched in 2017 by Marzia Bellotti, a stylist for a famous fashion media. Since 2020, it has rapidly risen in Europe and is showcased in over 250 select shops and department stores such as Harvey Nichols and Selfridges. It has also collaborated with numerous brands including the French luxury streetwear brand Vetements and Kenzo.

The model is showcasing the signature products at the exclusive pop-up store 'Eliden×Chris Joy' on the 3rd floor of Lotte Department Store Avenuel Jamsil Branch.
[Photo by Lotte Department Store].

At this pop-up, Lotte Department Store will present a total of 18 styles of Chrisjoy's 2023 Fall/Winter (FW) padding. Chrisjoy's signature item is the 'Iconic Puffer Padding,' made in Italy using carefully selected materials, featuring a generous fit and eye-catching colors and designs visible from afar. Inspired by 1990s club culture, it is characterized by a long drawstring (hood string hanging down) engraved with the Chrisjoy logo, evoking a comfortable and relaxed atmosphere.

Lotte Department Store exclusively offers one piece each of Chrisjoy padding and vests. The 'Exclusive Puff Chris Graffiti Winter Padding' is a white-colored padding printed with Chrisjoy's unique playful graffiti depicting a rabbit character symbolizing the Year of the Rabbit parachuting down into a snow-covered village. The 'Exclusive Puff Vest Bunny Bandana' features a hood front that can be tied in a bandana style instead of a drawstring, and is printed with various paisley patterns. At the pop-up store, customers can experience Chrisjoy's padding in various materials such as nylon, with glossy and matte finishes, and a variety of colors and designs including solid and printed patterns.

In the center of the pop-up, a giant pink 'Iconic Puffer Padding' sculpture is installed to attract customers' attention. Lotte Department Store explained that this sculpture was made using the same process as the products for sale and will serve as a photo spot for customers visiting the store during the pop-up period.

This content was produced with the assistance of AI translation services.