Lotte Chilsung Receives Ministry of Trade, Industry and Energy Minister's Award at the 2023 Good Design Award

Lotte Chilsung Beverage announced on the 7th that its zero-sugar soju ‘Saero’ received the Minister of Trade, Industry and Energy Award at the Good Design Awards, and ‘Trevi’ was selected for Excellent Design.

The Good Design Awards is the most prestigious design ceremony in Korea, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. Based on the Industrial Design Promotion Act, the awards comprehensively evaluate the design, appearance, functionality, and economic feasibility of products, granting the ‘Good Design’ mark to those recognized for excellence.

Saero received a silver award for its design that reflects the brand identity. The package features a vertical groove design resembling flowing water droplets on a container inspired by ceramics, and the label prints an illustration of Saero’s character ‘Saerogumi (Saero + Gumiho)’, expressing Korean beauty in a modern way. It also received positive evaluations for proactively including nutritional information on the alcoholic beverage product.

Trevi was selected for Excellent Design with a limited edition package in collaboration with the sports brand ‘Reebok’. Using Trevi’s signature green color as the base, the design incorporates tennis tracks and balls to convey a sense of being on-site. The plain, lemon, lime, peach, and grapefruit flavors are each represented by different tennis ball colors, vividly expressing Trevi’s unique healthy energy.

A representative from Lotte Central Research Institute’s Design Center stated, “We aimed to establish Saero’s unique brand identity by incorporating features that differentiate it from other soju products into the design,” adding, “We will continue to present designs that enhance brand value and lead industry trends.”

This content was produced with the assistance of AI translation services.