GS25 'Alchanhankki Set', 200,000 Units Sold in Just 2 Weeks

'Pocket Fresh Food' Category Products
Helping Office Workers Solve One Meal Amid High Inflation

GS Retail’s convenience store GS25 announced on the 7th that the ‘Hyejaroun Alchanhankki Set,’ launched on the 25th of last month, surpassed cumulative sales of 200,000 units within two weeks of its release.

Researcher Baek Su-ryun of GS Retail Daily Food Team is posing with the Alchanhan Meal Set product.
[Photo by GS25]

The Hyejaroun Alchanhankki Set is a product in the ‘Pocket Fresh Food’ category, with the concept of offering a variety of items at an affordable price and in a convenient portable size. It compactly contains popular Korean home-cooked meal menus that everyone loves, such as Vienna kimbap, ham kimchi fried rice, egg fried rice, and braised quail eggs, all in a compact container. The price is set at 2,700 won, which is similar to the price of one roll of kimbap or two triangular kimbaps.

GS25 believes that the Hyejaroun Alchanhankki Set has helped ease the meal burden for office workers amid high inflation. In fact, an analysis of new product purchase data over the past two weeks showed that sales composition ratios were high at 27.6% and 15.6% in office and academy commercial districts, respectively. Regarding purchase times, the office district showed the highest purchase rate during the morning commute, while the academy district saw the highest purchase rate during after-school hours. GS25 analyzed that customers prefer products in sizes that are easy to carry while on the move.

Baek Su-ryeon, a researcher at GS Retail’s Daily Food Team, said, “We plan to continuously expand related products by combining not only rice but also bread and noodles,” adding, “We will continue to strengthen the competitiveness of the Pocket Fresh Food category by analyzing related purchase data and customer feedback.”

This content was produced with the assistance of AI translation services.