Aekyung, 3Q Operating Profit Up 20.5%... Highest Sales Since COVID-19 (Comprehensive)

Sales of 173.9 Billion KRW... 7.6% Increase YoY
Growth Driven by Overseas Expansion and Portfolio Diversification

Aekyung Industrial achieved its highest quarterly sales since the COVID-19 pandemic and recorded the highest operating profit for three consecutive quarters. This is attributed to performance growth through global market expansion and portfolio diversification.

Aekyung Industrial announced on the 6th that its operating profit for the third quarter of this year reached 18.4 billion KRW, a 20.5% increase compared to the same period last year. Sales during the same period rose 7.6% to 173.9 billion KRW.

Notably, in the third quarter, the company recorded its highest quarterly sales since the outbreak of COVID-19 in 2020, while continuing a solid growth trend by achieving the highest operating profit and operating profit margin for the third consecutive quarter following the first and second quarters.

An Aekyung Industrial representative explained, “Since COVID-19, the company’s strategic direction has been based on global acceleration, digital-centered growth, and premium expansion. Through ‘global business growth,’ ‘diversification and digital strengthening of domestic and overseas channels,’ and ‘brand portfolio diversification,’ we have achieved improvements in sales and profits.”

The cumulative sales for this year reached 493.1 billion KRW, and operating profit was 50.3 billion KRW, marking increases of 11.2% and 84.7%, respectively.

In the cosmetics business, third-quarter sales increased by 9.2% to 60.2 billion KRW, while operating profit decreased slightly by 5.1% to 8.3 billion KRW. Sales growth was driven by global market expansion and strengthened brand competitiveness, but operating profit slightly declined due to increased marketing expenses.

Aekyung Industrial’s cosmetics global business led performance growth through a localization strategy. In China, growth was achieved through channel expansion and the launch of products reflecting local consumer preferences, such as the Age 20’s Wonder Woman Edition. Additionally, the company expanded its presence in global markets outside China based on country-specific localization strategies, including selecting local models and increasing new product placements.

Domestically, performance improved through focused development of strategic channels. Digital channels experienced high growth through the release of trendy exclusive products and expansion of the company’s own online mall, while channel operations were optimized and brand presence in H&B channels, such as Age 20’s, was strengthened.

Furthermore, the cosmetics business enhanced brand competitiveness by nurturing strategic categories and continuously launching new products. Age 20’s fostered growth momentum by developing the cushion category alongside compacts and increased brand appeal by newly appointing actress Choi Sooyoung as the brand model.

In the household goods business, third-quarter sales rose 6.8% to 113.7 billion KRW, and operating profit increased 54.9% to 10.1 billion KRW. The household goods business improved its brand portfolio centered on premium products and established a structural growth foundation through channel diversification focused on digital and global markets, achieving the highest quarterly operating profit consecutively for the first, second, and third quarters.

The household goods business strengthened its brand portfolio through continuous growth of personal care brands and the launch and growth of new premium brands such as Bycolor, Lubcent, Blackforet, and Riqu Jet. At the same time, it enhanced competitiveness by diversifying domestic digital channel operations. Overseas, it expanded its presence in various global countries through product localization centered on personal care and new channel expansion.

This content was produced with the assistance of AI translation services.