Flo Partners with Music Creators and Hyundai Motor Company for 'Sing Your Wish' Campaign
Flo's 3 Music Creators Release Cover Versions
'Cha Dabin', 'Haerian Yunsoan', and 'Kkwong Yugyaeng' Reinterpret with Their Own Voices
"Wishing for New Year's Hopes, Dive into the Charm of Cover Songs"
The music platform FLO is presenting cover versions of Hyundai Motor Company's year-end campaign song "Wish" in collaboration with music creators Chadabin, Haerian Yunsoan, and Kkwang Yugang. To celebrate the year-end, FLO is releasing cover versions of the song "Wish," sung by music creators, on the FLO app on the 6th, in partnership with Hyundai Motor Company's "2024 Sing Your Wish" campaign, which encourages sharing heartfelt wishes.
"Wish" is a theme Hyundai Motor Company has used since 2012 for its year-end countdown campaigns, expressing the hope to meaningfully conclude the remaining year and sing together for the wishes of loved ones to come true in the new year. Three music creators participate in the campaign, each bringing their own voice and personality to present three versions of the campaign song "Wish." Global creator Chadabin, who has 5.21 million YouTube subscribers; sibling singer-songwriters Haerian Yunsoan, who received high praise from IU on social media; and Kkwang Yugang, who gained attention through appearances on tvN's "I Can See Your Voice 7" and KBS1's "Songs of Koreans," join as music creators.
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Kim Seong-eun, Head of the FLO Brand Unit at Dreamus Company, said, “We are delighted to join Hyundai Motor Company's countdown campaign ‘Sing Your Wish’ at the year-end and bring joy to listeners.” She added, “Through the three versions of ‘Wish,’ which capture the individuality and charm of the music creators, we hope everyone reflects on their New Year’s wishes and fully enjoys the unique appeal of cover songs that offer fresh and diverse takes on the original.”
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