BAT Rothmans Launches Limited Edition 'glo Hyper Air Artist Kit'

BAT Rossmann's heated tobacco product brand glo announced on the 6th that it will launch the 'glo Hyper Air Artist Kit' in collaboration with five artists and the art company 'Aksu'.

This collaboration is themed around the campaign message 'glo ON THE GO' of the glo Hyper Air, which was introduced on the 4th. It was planned to convey the free lifestyle and unique daily pleasures that glo pursues through art. Artists Avang, Graplex, Heesu, Mouse, and Jeba, who are active in various fields such as illustration, graffiti, and 3D graphic art, will participate to deliver a trendy sensibility.

The glo Hyper Air Artist Kit will be released in five types, reflecting each artist's interpretation and sensibility from the product packaging to the design skins. The kit includes one glo Hyper Air device, design skins, and a paper envelope containing artwork. In particular, the design skins are in sticker form, making them easy to attach to the device, and the paper envelope can also be used as an interior accessory, adding practicality.

To commemorate the release of the limited edition kit, BAT Rossmann offers various purchase benefits. All customers who register a new device will receive a 6-month warranty extension, and prizes such as the latest cameras and bags will be given through a lottery. Additionally, customers who write reviews will receive a 10,000 KRW gift certificate, and all purchasers will enjoy free shipping. The price of the glo Hyper Air Artist Kit is 40,000 KRW, and it will be sold exclusively until December 31 on the glo website’s ‘Discover glo’, KakaoTalk Shopping, and Naver Smart Store.

This content was produced with the assistance of AI translation services.