Sharing Values with the Jalpase Generation... Lotte Selects University Volunteer Group 'Value for ESG'

April 4, 2023 'Value' University Student Volunteer Group Launch Ceremony
20 Teams, Youth Perspectives on ESG Social Contribution Activities
Lotte Expands Mentor Numbers and Activity Period

On the 4th, Lotte announced on the 5th that it held a launch ceremony at the Korea Press Center in Jung-gu, Seoul, to mark the beginning of activities for the volunteer group "Value for ESG," composed of university students.

Participants are posing at the launch ceremony of Lotte's 'Value for ESG' volunteer group.
[Photo by Lotte Holdings].

The launch ceremony was attended by more than 80 members from 20 teams selected through an ESG (Environmental, Social, and Governance)-based volunteer idea contest, along with officials from Lotte Holdings' CSV team. The ceremony included an introduction to the program and a pledge by participants, a special lecture by environmental expert Professor Yoon Soon-jin from Seoul National University, mentoring sessions, and an ESG quiz event.

The Lotte Value project is a social contribution program in which Lotte collaborates with the Impact Business Foundation and the Community Chest of Korea to address social issues from an ESG perspective together with young people. Lotte Holdings supports the program operation by linking participation in affiliate ESG programs and providing activity funds. Since the first Value volunteer group was formed in 2018, it has conducted volunteer activities on various themes such as environmental protection, ethical consumption, and support for vulnerable groups.

During the volunteer recruitment held throughout September, 119 university teams applied, and 20 teams were finally selected. The 2023 Value volunteer group, which will begin full-scale activities next month, plans to develop creative programs reflecting various themes based on ideas proposed by university students, such as producing organic dog supplies through upcycling of discarded clothing, creating picture books for children from multicultural families, and campaigns to improve awareness of the visually impaired. The volunteer group will also engage in social media (SNS) promotional activities by producing and sharing short-form content.

Lotte plans to conduct group mentoring and provide practical analysis and feedback on each team’s activity plans. Reflecting feedback from previous groups, Lotte has strengthened support for the volunteer group by increasing the number of mentors from 4 to 10 and extending the activity period from 2 months to 3 months. Next month, the Value volunteer group will also participate in adoption and cleanup activities at the Lotte Chilsung Beverage companion beach, providing support linked to affiliate ESG campaigns.

This content was produced with the assistance of AI translation services.