Kakao Bank's 'Handal Jeokgeum' Surpasses 1 Million Accounts in 11 Days Since Launch

KakaoBank announced on the 5th that the cumulative number of accounts opened for the 'One-Month Savings' product surpassed 1 million on the 3rd. This milestone was reached about 11 days after its launch on October 23.

According to KakaoBank, just two days after the launch of One-Month Savings, on the 25th of last month, the cumulative number of subscribers exceeded 300,000 accounts, and six days later, on the 29th, it surpassed 700,000 accounts, showing strong interest. To date, products and services on KakaoBank that have attracted over 1 million cumulative customers (accounts) include ▲26-Week Savings ▲My Credit Information ▲Group Account ▲Securities Account Opening ▲Piggy Bank ▲Safe Box ▲KakaoBank mini, among others.

KakaoBank has been preparing short-term savings products in line with regulatory changes since last November, when financial authorities announced amendments to bank savings maturity rules. Recognizing that some customers want the experience of consistently saving small amounts, the bank launched a product that offers preferential interest rates for daily deposits and adds the fun of saving together with Chunsik-i.

Since the launch, the daily proportion of customers who opened a One-Month Savings account on the same day they joined KakaoBank once reached 48%, consistently maintaining a range of 30-40%. This is analyzed as a case where the launch of One-Month Savings contributed to an increase in KakaoBank customers.

By age group, as of the 1st, the distribution was 1.8% for teenagers, 25.6% for those in their 20s, 30.2% for those in their 30s, 28% for those in their 40s, and 14.4% for those aged 50 and above. Notably, the proportion of subscribers aged 40 and above is showing an increasing trend. As of the 26th of last month, the proportions for those in their 40s and those aged 50 and above were 24.7% and 11.9%, respectively.

A KakaoBank representative said, “One-Month Savings is a useful product that allows customers to easily build a small but valuable lump sum in their daily lives without burden. We will continue to strive to enhance the joy of saving for our customers by exploring collaborations with various partners in the future.”

This content was produced with the assistance of AI translation services.