Samjin Fish Cake Launches New Product 'Whole Flower Crab Skewer Fish Cake Soup' Targeting Camping Enthusiasts

Samjin Eomuk, celebrating its 70th anniversary this year, has launched a new product, ‘Whole Flower Crab Skewer Fish Cake Soup,’ for the autumn camping season targeting ‘camping enthusiasts.’

As the full-fledged autumn foliage season approaches, various camping cultures such as ‘Meokping’ (camping focused on eating and drinking), ‘Solcamp’ (solo camping), and ‘Campnic’ (a blend of camping and picnic) are emerging, increasing demand for convenient and portable ready meals and meal kits.

In particular, the sudden chilly weather has led to a significant rise in consumers seeking warm soup dishes.

Reflecting these consumer needs, Samjin Eomuk has released the ‘Whole Flower Crab Skewer Fish Cake Soup’ meal kit, allowing easy enjoyment of fish cake soup even outdoors.

Samjin Eomuk’s ‘Whole Flower Crab Skewer Fish Cake Soup’ is a fish cake soup kit featuring a whole seasonal flower crab, boasting a refreshing broth. Designed exclusively for travel and camping, the product container can be used as a direct heat pot, eliminating the need to carry separate cooking utensils and making it highly portable.

The new product’s broth is made by simmering whole green onions and whole radish, then adding a special seasoning sauce to harmonize the mild flavor of fish cake soup with the clean and spicy taste of flower crab soup.

The included skewer fish cakes have a high surimi content, preventing them from becoming soggy and allowing for a long-lasting chewy texture. Additionally, chewy kalguksu (knife-cut noodle) noodles are included as an extra.

This new product is available for purchase on the official Samjin Eomuk online mall. To celebrate the launch, the official online mall is offering a 7% reward points benefit for purchases of ‘Whole Flower Crab Skewer Fish Cake Soup’ until the 30th, for about a month.

Kim Taesung, Head of CX Division at Samjin Eomuk, said, “With the camping season in full swing, we have launched a new product for camping enthusiasts. We hope everyone enjoys a warmer camping experience with our new product featuring hot and spicy soup, perfect for the chilly weather.”

Samjin Fish Cake Whole Crab Skewer Fish Cake Soup.

Samjin Eomuk is also set to release a fish snack, ‘Grab a Bite Kkaebasak Chip,’ on the 13th.

This high-protein nutritious snack features black sesame seeds embedded between fish cake chips, offering a mild and savory flavor with a crispy texture fried in corn germ oil. This product is also available on the Samjin Eomuk online mall and can be purchased in-store at nationwide direct stores.

Samjin Eomuk is making strides toward the ‘globalization of fish cake,’ ranking in the top 10 popular Korean foods in the U.S. based on the online sales platform ‘Amazon.’ Additionally, in March, it was selected as the number one brand in the seafood processed food category for three consecutive years in the 25th Korean Industry Brand Power Index (K-BPI) survey.

This content was produced with the assistance of AI translation services.