Shinsegae Casa's Pet Furniture 'Mongs' Sales Growth... "Increasing 85% Monthly Since Launch"

Differentiation in Detailed Features, Design, and Materials

Shinsegae Casa announced on the 3rd that its pet furniture brand 'Mongs' has been experiencing a monthly sales growth rate of 85% since its launch in August.

Shinsegae Casa's 'Mongs' Pet Furniture Series
[Photo by Shinsegae Casa]

Mongs aims to be "pet furniture that satisfies both people and their pets." It differentiates itself through detailed functions, design, and materials. Its strengths include designs that blend well with furniture used by people, the use of solid wood commonly found in premium furniture, and functional fabrics.

Popular products include modular sofas, five types of cat furniture, and pet cushions, with the 'modular sofa' and 'cat tower' standing out. The sofa is designed with a low height to allow pets and people to sit together comfortably and to facilitate pet movement, while the backrest and armrests are designed to be wide. It features six modular units that users can combine into their desired size and shape. The sofa is made with scratch-resistant Snack Grade 4 fabric, reducing the risk of pets getting injured by claws or the sofa being damaged.

The cat tower features a simple form and a design highlighted by ash wood material. Each level is equipped with cushions made from the same functional fabric as the sofa, and scratchers made from natural materials such as sisal and jute. These components are detachable for washing and replacement.

A Shinsegae Casa representative said, "We actively reflected the needs of customers who do not want to compromise on aesthetics when decorating spaces shared with their pets, which has led to a positive response. We will continue to actively expand our presence in the pet interior market based on Shinsegae Casa’s differentiated premium design and quality."

This content was produced with the assistance of AI translation services.