The Power of Proximity to Work Boosting Apartment Value, Interest in 'Yongin Centreville Greenier' View original image

Although the real estate market still shows signs of contraction, apartments with proximity to workplaces continue to attract steady interest due to strong demand.


In fact, 'proximity to workplace' has recently become a key keyword in the housing market. With the spread of the 'work-life balance' culture, the shorter the distance from home to work, the greater the efficiency in time utilization, making such apartments highly favored by buyers. Especially, these complexes are considered to have minimal decline even during real estate downturns and are expected to rise during future booms, maintaining consistent interest.


In particular, the younger generation, who prioritize work-life balance, has emerged as a core demand group in the real estate market, further boosting the popularity of workplace-proximate apartments.


According to the 'Housing Survey' released by the Ministry of Land, Infrastructure and Transport last year, when asked about the reason for moving to their current residence, 40.8% of those aged 30-39 and 33.6% of those aged 40-49 answered it was due to proximity to their workplace. This was the highest percentage among six categories including housing size, convenience, and educational environment.


Looking at subscription winners by age from the Korea Real Estate Board, the proportion of winners aged 30 and under from January to August this year reached about 52.6% of the total. Since data collection began in 2020, the percentage of winners aged 30 and under has consistently exceeded half: 52.9% in 2020, 53.9% in 2021, and 53.7% in 2022.


The same trend applies to sales transactions. According to Korea Real Estate Board data, the proportion of apartment sales transactions nationwide by those aged 30 and under from January to August this year was about 31.6% of the total. This is the highest since data collection began, with annual rates of 28.3% in 2019, 29.1% in 2020, 30.9% in 2021, and 28.4% in 2022.


Meanwhile, the younger generation places the highest importance on workplace proximity when choosing a home. According to the '2021 Housing Survey' data released by the Ministry of Land, Infrastructure and Transport last year, among those aged 20-29 who moved to their current residence (multiple responses allowed), about 53.6% cited 'proximity to workplace' as the reason, ranking first among 14 categories.


Furthermore, when examining the age of households that answered proximity to workplace as their reason for moving, the preference was higher among younger age groups: 40.8% for ages 30-39, 33.6% for 40-49, 29.5% for 50-59, 22.9% for 60-69, 14.6% for 70-79, and 9.6% for 80 and above.


These results are reflected in the subscription market. For example, 'Dongtan Lake Park Jayeon & e-Pyeonhansesang (private housing)', launched in Jangji-dong, Hwaseong-si, Gyeonggi-do in October this year, attracted high interest as a workplace-proximate complex near Samsung Electronics Hwaseong and Giheung campuses. As a result, the complex received 105,179 applicants for 279 units (excluding special supply), recording a high average subscription competition rate of 376.98 to 1.


An industry expert stated, “Workplace-proximate complexes literally offer close proximity between work and residence, enabling work-life balance and a comfortable lifestyle, leading to high satisfaction. As demand grows, prices inevitably rise. The popularity of workplace-proximate complexes is expected to continue steadily.”


Meanwhile, Dongbu Construction is currently selling 'Yongin Centreville Greenier' in Mabuk-dong, Yongin-si, Gyeonggi-do. The complex consists of 3 buildings ranging from 2 basement floors to a maximum of 19 floors above ground, with a total of 171 units sized between 84 and 139㎡.


The complex is expected to have high workplace proximity due to various upcoming development benefits nearby. It is located near GTX-A (planned), subway lines, and highways, making it a prime transportation hub in the southern metropolitan area. It benefits from 'Yongin Platform City,' a new economic center complex city in Yongin that integrates industry, academia, and research, along with commercial, residential, cultural, and welfare activities. In Cheoin-gu, Yongin-si, the government is planning the 'System Semiconductor Cluster' (Yongin Semiconductor National Industrial Complex), promising excellent workplace proximity.


The complex boasts excellent product features. It is primarily south-facing and designed with 4-bay layouts (except some units), optimizing space utilization, lighting, and ventilation.


The landscaping design for residents is also notable. The complex includes a community yard with a wide lawn for various activities and a healing forest planned for residents' health and relaxation. Additionally, a maple tree walking path will be created to enjoy nature. Community facilities such as a fitness center, small library, and senior center will also be provided.


The pleasant residential environment is another highlight. Within a 500m radius of the complex are Hanseong CC and Gyeonggi Southern Police Agency Yongin Fitness Center CC, providing abundant green spaces. The nearby Mabukcheon walking trail is easily accessible for leisure time, and Beophwa Mountain is located within 2km.


The transportation environment is excellent. The complex is within the living area of Guseong Station on the Suin-Bundang Line, facilitating easy access to the metropolitan subway. Additionally, Mabuk IC, located within 700m, allows convenient access to the Gyeongbu and Yeongdong Expressways, making regional travel convenient.


Surrounding living infrastructure is well established. The complex is within the living area of convenience facilities such as E-Mart and E-Mart Traders, and is close to Lotte Mall Suji Branch and Yongin Severance Hospital. Moreover, various commercial and convenience facilities planned for Yongin Platform City will be easily accessible.


Furthermore, the contract deposit for the complex is 5% of the sale price, with a 6% early payment discount available until June 2024.



Meanwhile, the 'Yongin Centreville Greenier' housing sales office is located in Mabuk-dong, Yongin-si, Gyeonggi-do.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing