LG Electronics Develops Automotive webOS... First Applied to Genesis GV80 New Model

GV80·GV80 Coupe, Vehicle WebOS Applied
Enjoy Content at Home on TV, Now in Your Car

Various content that was enjoyed on TV at home can now be customized and enjoyed in the car as well. LG Electronics announced that it is providing an infotainment (IVI) system equipped with a vehicle webOS content platform in the 2024 Genesis GV80 and GV80 Coupe new models, offering a new customer experience in the mobility sector.

On October 31 (local time), LG Electronics held a ceremony at the Two California Plaza in Los Angeles, USA, with Hyundai Motor, Kia, and YouTube to commemorate the integration of the vehicle webOS content platform into the GV80 and to discuss collaboration for delivering in-vehicle entertainment customer experiences. webOS is the operating system that powers LG Smart TVs worldwide, totaling 200 million units.

Genesis GV80 rear seat running the automotive webOS content platform / Photo by LG Electronics

LG Electronics introduced the vehicle webOS content platform for the first time to provide differentiated customer experiences and services to drivers and passengers. Based on the proven webOS applied in TVs, LG developed a vehicle-specialized webOS to optimize the user experience (UX) when passengers enjoy YouTube and over-the-top (OTT) video service content.

LG Electronics, Hyundai Motor, Kia, and YouTube aim to provide an optimal viewing environment in vehicles by integrating a dedicated YouTube app into the vehicle webOS. The new Genesis GV80 model is equipped with an IVI system that allows drivers, front-seat passengers, and rear-seat passengers to safely enjoy various content according to safety regulations through the vehicle webOS.

Eun Seok-hyun, Vice President and Head of LG Electronics’ VS Business Division, said, "We will continue to introduce automotive solutions that provide differentiated customer experiences not only to complete vehicle customers but also to drivers and passengers, including webOS that delivers entertainment experiences in the car."

LG Electronics is expanding its infotainment business by leveraging the technology and insights accumulated in various fields such as TVs and home appliances to enhance the vehicle user customer experience. In September, LG Electronics President Jo Joo-wan introduced LG’s perspective on the mobility industry and future vision at 'IAA Mobility 2023' held in Munich, Germany.

This content was produced with the assistance of AI translation services.