Hansomeon Launches Niche Perfume 'Puegia1833'... "Accelerating Beauty Business Expansion"
Hyundai Department Store Pangyo Opens Korea's First Store
Flagship Store and More to Be Introduced Within the Year
Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 1st that it will introduce the first domestic store of the Argentine niche perfume brand 'FUEGUIA 1833' at Hyundai Department Store Pangyo Branch.
FUEGUIA 1833 is a luxury niche perfume brand established in 2010 in Buenos Aires, Argentina, and operates stores in Buenos Aires as well as New York, USA, Milan, Italy, London, UK, and Tokyo, Japan.
Each product is limited to less than 1,000 bottles per production run, and the production year and unique number are inscribed on the perfume bottle. The price range is 200,000 to 900,000 KRW for 30mL and 400,000 to 1,500,000 KRW for 100mL.
Hansome exclusively offers over 100 niche perfume products in Korea, including FUEGUIA 1833's signature products such as 'Agua Magnoliana Eau de Parfum,' which blends floral and citrus bases with sandalwood scent, and 'Muscara Pero J Eau de Parfum.'
Starting with Hyundai Department Store Pangyo Branch, Hansome plans to continuously expand its distribution network by opening stores at Hyundai Department Store Trade Center Branch and a flagship store in Cheongdam-dong within the year.
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A Hansome representative stated, “As part of portfolio diversification, we are newly introducing brands in the ‘small luxury’ sector such as perfumes and cosmetics. We will continue to expand premium beauty brands that incorporate Hansome’s high-quality image.”
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