Apple Unveils MacBook Pro Featuring M3 Chip

Apple has unveiled the new MacBook Pro equipped with the next-generation Apple Silicon 'M3'.

On the 31st, at an online product launch event, Apple announced the new MacBook Pro lineup featuring the next-generation Apple Silicon 'M3', based on a 3-nanometer process.

The M3 chip family, consisting of 'M3', 'M3 Pro', and 'M3 Max', features an improved graphics architecture with a next-generation graphics processing unit (GPU).

Through 'dynamic caching' technology, local memory usage is allocated in real-time by hardware, ensuring that only the exact amount of memory needed for each task is used. As a result, GPU utilization and performance have significantly improved in professional apps and games. Additionally, it supports hardware-accelerated ray tracing and mesh shading for the first time on a Mac.

The new 14-inch MacBook Pro equipped with the M3 is priced at 2.39 million KRW for the base model. This product is up to 60% faster compared to the 13-inch MacBook Pro with the M1 chip.

The 14-inch and 16-inch MacBook Pro models equipped with the M3 Pro offer 40% better performance compared to MacBook Pros with the M1 Pro. The highest-spec model equipped with the M3 Max is 2.5 times faster than the M1-equipped product and up to 11 times faster than the fastest Intel-based MacBook Pro model.

The 14-inch MacBook Pro with M3 Pro starts at 2.99 million KRW, and the 16-inch MacBook Pro starts at 3.69 million KRW. It will be officially released in the United States on November 7, with the domestic release date yet to be determined.

The M3 Pro and M3 Max models will be available in silver, while the 14-inch model equipped with the M3 will be offered in silver and space gray.

Apple emphasized that this new MacBook Pro will be useful for users still using Intel-based Macs. Thanks to the high power efficiency of Apple Silicon, the M3-equipped lineup offers up to 11 hours longer battery life compared to Intel-based MacBook Pro models, and users will hardly hear any fan noise.

Unlike other laptops, the MacBook Pro provides the same performance without any degradation even when running solely on battery power without being plugged in.

The MacBook Pro’s Liquid Retina XDR display supports 1000 nits of sustained brightness and up to 1600 nits of peak brightness for HDR content. SDR content is also displayed up to 20% brighter than before, at a maximum of 600 nits.

This content was produced with the assistance of AI translation services.