Transbeverage Operates 'Wild Turkey' Popup Store at The Hyundai

Operation from November 3 to 15

Transbeverage announced on the 31st that it will operate a premium bourbon whiskey 'Wild Turkey' pop-up store at The Hyundai Yeouido from the 3rd to the 15th of next month.

This pop-up event has attracted great interest from domestic whiskey enthusiasts, as it includes various customer events and tasting classes, as well as a Q&A session and fan signing event with Master Distiller Eddie Russell.

Eddie Russell, who became a second-generation master distiller following his legendary father Jimmy Russell, will be accompanied on this visit to Korea by his son Bruce Russell, who works with Wild Turkey, adding a special touch to the whiskey made by three generations.

At The Hyundai Wild Turkey pop-up, all customers who purchase products on-site will receive an engraving service on Wild Turkey exclusive glasses, additional collaborative goods depending on the purchase items, and various consumer events such as whiskey classes by brand ambassador Imiran.

From 10:30 AM to 8:00 PM, a tasting sampler will be sold alongside the operation of a Wild Turkey highball bar. Additionally, a VIP tasting session will be held, offering opportunities to taste hard-to-find whiskeys such as Wild Turkey 101 12 Year, Russell's Reserve Single Barrel, and Russell's Reserve 13 Year.

Meanwhile, a limited sales event is prepared for the highly popular Russell's Reserve Single Barrel, which has caused open-run scarcity, and the Russell's Reserve 13 Year, which has been allocated in small quantities to Korea. The Russell's Reserve Single Barrel will be sold daily on a first-come, first-served basis with 40 bottles available each day, and customers who purchase products will receive raffle tickets for the Russell's Reserve 13 Year, which will be sold through hourly draws starting at 3:30 PM daily.

Wild Turkey, which has insisted on traditional methods unchanged for over 100 years, uses only the finest non-GMO grains and matures its whiskey in oak barrels with a strong flavor called Alligator Char Barrel, preserving rich smokiness, vanilla, and oak characteristics. Because it is distilled at a lower proof than other bourbon whiskeys, the amount of water added is significantly less, boasting a purer bourbon taste than other bourbons.

A Transbeverage official said, “It is very meaningful that Master Distiller Eddie Russell will personally participate in this Wild Turkey pop-up and meet domestic whiskey enthusiasts,” adding, “We will continue to strive to create a more refined whiskey culture in Korea.”

This content was produced with the assistance of AI translation services.