[NE]'Seoul National University Beverage' PureFocus, First Entry into 7-Eleven

First Nootropic Product Enters Convenience Stores - Promotion
New Product Launch in December...Diversifying Nootropic Beverages

Editor's Note[NE] is an acronym for ‘NEXT ELEVATION,’ a startup accelerator program established by Asia Economy. It provides the latest information on startups selected through fierce competition for the program.

[Image provided by Nutropic Lab]

The beverage known as the 'Seoul National University drink,' Pure Focus, is now available at 7-Eleven and Ministop. Previously only available for online purchase, it can be bought at a special price at 7-Eleven and Ministop until the 17th. The zero-caffeine energy drink Pure Focus, which contains nootropics beneficial for brain health, is now more accessible.

On the 1st, Lee Jung-woo, CEO of Nootropic Lab, stated, "Pure Focus could only be purchased in boxes through online shopping. We recognized consumers' desire to access it more conveniently and conducted a promotion with 7-Eleven." Pure Focus is a smart drink jointly developed by the startup Nootropic Lab and Seoul National University Technology Holdings, containing nootropic ingredients that help those who need concentration, such as students preparing for exams and office workers.

Nootropics refer to substances that promote brain function, aiding in improving concentration, cognitive ability, memory, and relieving tension. Although still unfamiliar in Korea, the nootropic market is rapidly growing in North America and Europe, centered around Silicon Valley, the Ivy League, and Wall Street. In particular, as the energy drink market has rapidly expanded in recent years, concerns about high-caffeine beverages have emerged. Therefore, interest in zero-caffeine energy drinks is inevitably increasing. Especially, Pure Focus contains patented substances and officially recognized ingredients that can help brain function in addition to nootropics.

CEO Lee said, "I am pleased to conduct this promotion ahead of the College Scholastic Ability Test. As it is called the 'Seoul National University drink,' I hope many people drink Pure Focus and achieve satisfactory results."

[Image provided by Nutropic Lab]

Meanwhile, according to Nootropic Lab, a product to follow Pure Focus will be launched soon.

This content was produced with the assistance of AI translation services.