From the 2nd of Next Month, 'Lotte Red Festival'... Expansion of Participating Affiliates

Held at 11 Locations Including Department Stores Until the 12th of Next Month
Various Product Events and Promotions Scheduled

Lotte Distribution Group announced on the 30th that it will hold the 'Lotte Red Festival' from the 2nd to the 12th of next month.

The Lotte Red Festival will involve 11 Lotte affiliates. Specifically, these include Lotte Distribution Group’s department stores, marts, supermarkets, e-commerce, Hi-Mart, home shopping, 7-Eleven, Members, and Lotte GFR.

Models are introducing the 'Lotte Red Festival' at Lotte Mart Zeta Plex Seoul Station located in Bongnae-dong, Jung-gu, Seoul.
[Photo by Lotte Distribution Group]

According to Lotte, this Lotte Red Festival focuses on food events to ease the burden on consumers' shopping baskets. Pork belly and king crab will be sold at half price, and popular food items will have buy one get one free or buy two get one free promotions.

At the mart’s liquor specialty store Bottle Bunker, a 20% discount is offered on key event products such as wine when paying with event cards, and 7-Eleven also provides a 20% instant discount on seven types of Pepero when paying with event cards until the 11th.

Fashion and beauty sectors will also present large-scale discount benefits. During the department store’s 'Super Beauty Week,' coupons offering up to 20% off on 11 popular beauty products will be provided on a first-come, first-served basis. Outlets will offer up to an additional 20% discount on products from over 500 brands until the 12th.

Lotte On will sell popular products at up to 50% off, and home shopping will hold special exhibitions for popular items in major categories such as fashion apparel, offering up to 20% point accumulation benefits. Hi-Mart will discount popular IT event models by up to 30%, and kitchen appliances will be sold at up to 80% off in line with the kimchi-making season.

'Lotte Red Festival' event poster [Photo by Lotte Distribution Group]

During the festival period, Lotte Distribution Group will also provide up to 10 times L.Point accumulation benefits to consumers who purchase event products from each affiliate. Additionally, 100,000 consumers who have not accumulated or used L.Points this year and new subscribers will receive 5,000 L.Points on a first-come, first-served basis.

The event page welcomes consumers with various promotions. Every day during the event period, the first 1,000 people will receive a 1+1 ticket for Lotte Cinema and discount coupons of 4,000 KRW for movies and 3,000 KRW for combos. Also, 'Noted X Choi Go-sim Goods Set (2,500 people)' and cinema tickets for the movie 'The Marvels,' scheduled to be released in November (500 people, 2 tickets per person), will be given away through a lottery.

Lee Woo-kyung, Head of Marketing Innovation at Lotte Distribution Group, said, "This Lotte Red Festival was planned so that the entire nation can easily and conveniently enjoy the integrated festival of Lotte Distribution affiliates. We will continue to increase participating affiliates and develop various customer benefits to make the Lotte Red Festival a representative integrated marketing platform of Lotte Distribution Group."

This content was produced with the assistance of AI translation services.