Uisikju Company Launches 'Laundry Innovation Lab'... Investing in Laundry R&D
Analysis of 50,000 Daily Laundry Items
Strengthening Pre-Wash Area R&D and Applying Solutions
Uisikju Company (CEO Seongwoo Jo), which operates the mobile laundry service Laundrigo, announced on the 27th that it will establish a research institute called 'Laundry Innovation Lab' to enhance technological innovation and customer-perceived quality through research and development (R&D) investment under the slogan "Laundry is Science."
Laundrigo currently processes 40,000 to 50,000 laundry items daily, automatically sorting laundry using an AI-based style scanner and accumulating and analyzing related data. Uisikju Company plans to systematically strengthen R&D across all areas of laundry, including washing, drying, ironing, and stain removal, by utilizing Laundrigo's accumulated data and applying technology-based solutions to innovate the perceived quality level experienced by customers.
The Laundry Innovation Lab has selected three main focus areas: ▲ development of precise laundry diagnosis technology based on optics, materials engineering, and machine learning ▲ development of ultra-personalized laundry recipes based on precise diagnosis and classification ▲ development of stain removal solutions that minimize fabric damage while effectively removing stains and contaminants. The lab aims to commercialize these technologies by the first half of 2024.
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The Laundry Innovation Lab plans to pursue comprehensive laundry innovation through various partnerships and industry-academic collaborations in the future. Seongwoo Jo, CEO of Uisikju Company, stated, "Customers have not been able to experience consistently high-quality laundry due to reliance on subjective experiences of traditional laundry experts, judgments based on visual or tactile senses, and conventionally passed-down laundry recipes. We will invest generously to provide a higher level of results in customized laundry through ultra-personalization as well as in solving contamination and stains."
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