Busan Port Tour with BPA Mascot Haebeom

Busan Port Authority (BPA) mascot Haebeomi will carry out promotional activities on the port guide ship (Saenuri-ho) boarding experience program starting November 1.

This was planned to actively utilize the characters for public promotion targeting general citizens, following the renewal launch event of the corporation's mascots ‘Haebeomi & Ppuppu’ held earlier this month.

The promotional activities will be conducted for about 10 minutes starting at 1:50 PM for passengers of the port guide ship boarding experience program, which begins every Wednesday at 2 PM. The program includes a photo time with Haebeomi and a souvenir giveaway event.

Anyone can apply for the port guide ship boarding through the Busan Port Authority website, and the course covers areas such as the North Port redevelopment zone, the international passenger terminal, and the container terminal.

Kang Jun-seok, President of BPA, said, “We hope this promotional activity will serve as an opportunity to improve the image of Busan Port and our corporation, which may feel somewhat distant to the general public, into a more friendly one.” He added, “The nationwide character promotion activities that communicate with citizens will continue not only this time but also in the future.”

This content was produced with the assistance of AI translation services.