KB Securities Launches Asset Management Legal Information Content Service 'BeopryulKkokKkok'
KB Securities announced on the 26th that it has launched the 'Beopryul Kkokkok' service to reduce customers' psychological distance from legal matters and provide legal information in the asset management field.
KB Securities had previously provided legal information along with tax, financial technology, and pension-related information in the 'My Money Management' section of its Mobile Trading System (MTS) 'KB M-able.' However, as requests for additional legal information in asset management increased, the company explained that it established the Beopryul Kkokkok service to meet these demands.
The content of Beopryul Kkokkok is produced through collaboration between the Legal Research Institute of KB Securities' Asset Management Solution Center and the Content Strategy Squad of the Digital Division. After analyzing frequently asked legal questions from customers and major online legal issues, the weekly topic is selected first. Then, with opinions from legal experts (lawyers) at the Legal Research Institute, potentially difficult legal terms and precedents are restructured into customer-friendly language tailored to the customers' level of understanding and provided anew every week.
Lee Min-hwang, head of KB Securities' Asset Management Solution Center, said, "We have been conducting specialized consulting in areas such as tax, real estate, and law mainly for VIP customers, and we are making various attempts to offer these services to non-face-to-face customers as well. Among these efforts, we have newly established legal advisory content called Beopryul Kkokkok." He added, "We plan to continue creating content that can assist customers' investment activities through close communication with them and strive to provide it through various channels."
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Beopryul Kkokkok content can be accessed on KB Securities' MTS KB M-able, M-able mini, and KB Securities' Naver blog. The KB M-able and M-able mini apps are available for download from the App Store or Google Play Store.
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