'LG Expo Bus' Runs Through London City to Support Busan

Final Push to Win Busan Expo Votes
210 Expo Buses Operated in London

With the announcement of the 2030 Expo host city scheduled for the end of next month, LG is intensifying brand marketing to promote the appeal of Busan in major European cities such as London, UK, Brussels, Belgium, and Paris, France, where ambassadors of the Bureau International des Expositions (BIE) member countries mainly reside, thereby supporting the final push in the '2030 Busan Expo' hosting competition.

LG announced on the 26th that since the 23rd (local time), it has been operating 210 double-decker "Expo Buses" in London, UK, featuring messages supporting Busan's Expo bid such as "BUSAN is Ready," meaning "Busan is ready to host the Expo." LG's Expo Buses travel throughout London, reaching not only London residents but also tourists visiting the city.

The 'LG Expo Bus' is passing in front of Big Ben, a representative landmark of London, UK.
[Photo by LG Electronics]

Through the bus advertisements, LG incorporated representative landmarks of Busan?such as the Haeundae skyline, Gwangan Bridge, Haedong Yonggungsa Temple, Diamond Tower, and Dadaepo Beach?within the English alphabet letters of BUSAN, allowing people to intuitively feel the charm of Busan, the candidate city for the Expo.

In addition to London, LG also operates Expo Buses in Paris, France. Since the 20th, LG has started outdoor advertisements promoting the 2030 Busan Expo near Brussels Central Station, a high foot-traffic area, and on "Rue Neuve," a representative shopping street in Brussels, Belgium.

An LG official stated, "Considering the impact that hosting the Busan Expo will have on our country's industry and economy, we will focus on conveying Busan's appeal intensively until the end of November, when the 2030 Expo host city will be announced."

This content was produced with the assistance of AI translation services.