LF Daks to Hold Special Event for Men's Quilted Outerwear 'Highlander'

LF, which operates the British classic brand ‘DAKS’ in Korea, announced on the 25th that it will hold a special exhibition at LF Mall introducing various stylings of the men's quilted outerwear collection ‘Highlander’.

Running until the 27th of next month, this special exhibition will reveal vivid styling photos featuring models at Paris Fashion Week. At the venue, which boasts the largest scale and history among the world's four major fashion weeks, the classic-sensibility quilted outerwear is harmoniously matched with various fashion items such as scarves with vibrant patterns and necklaces, offering a glimpse of the essence of the ‘New Classic’ style.

Additionally, the exhibition is designed to provide styling tips by suggesting recommended items that complement the diverse designs of this quilted outerwear collection, including safari, jacket, vest, and trench styles. Furthermore, coupons offering up to an additional 7% discount on Highlander quilted outerwear and free gift wrapping services are also provided.

The quilted outerwear originated from the traditional British Highland ‘quilting’ technique, created by the Highland people of Scotland, a representative mountainous region and world-renowned trekking destination, to withstand the region’s unique harsh winds and rain. To combat severe weather, multiple layers of fabric were stitched together with insulating pads, and this technique and style have been passed down as a major heritage of British fashion to this day.

An LF DAKS representative stated, “The Highlander collection is a modern reinterpretation of quilted outerwear that embodies DAKS’ long heritage, completing a sophisticated New Classic style with luxurious materials and delicate details. We hope that through this special exhibition and the Paris Fashion Week photos released alongside it, men will expand their range of styling choices for the second half of the year.”

This content was produced with the assistance of AI translation services.