Hive Binary Korea Partners with Sandbox to Promote 'Creator Fan Platform'

Binary Korea, a subsidiary of HYBE, announced on the 24th that it will jointly promote a business to launch a creator fan community platform with Sandbox Network. The core of the project is that Sandbox Network will support creators' entry and activities on the platform developed and operated by Binary Korea.

The fan community platform being developed by Binary Korea is a platform service targeting content creators such as YouTubers and TikTokers and their fandoms, scheduled to launch in the first half of next year. It aims to be an integrated hub where fans can directly participate and communicate throughout creators' activities, from content planning and production to online and offline events and merchandise creation.

Additionally, it seeks to revitalize the fandom ecosystem by providing integrated functions that enhance communication and engagement between creators and fans.

Sandbox Network plans to actively attract creators who expect various touchpoints with fans to the platform and will serve as management to provide special experiences between creators and fans within the platform.

Binary Korea, established by HYBE in 2022, is expected to expand the boundaries of entertainment by proactively introducing technologies that enhance user experience in digital environments, starting with this platform development.

Sandbox Network, a digital entertainment company founded in 2015 by leading creators Dotty and CEO Lee Pil-sung, has pioneered the MCN (Multi-Channel Network) market, a new industry sector, over the past nine years, leading creator management and creator business utilizing IP (intellectual property rights).

Kim Sung-min, CEO of Binary Korea, said, "The platform we will introduce this time is not just a digital space for communication with fandoms, but an ecosystem where creators' activity areas can be further expanded through the platform. With an understanding of the importance of platforms in fandom culture and prioritizing the value of providing better fan experiences, we will present a platform that can create a new culture in the creator ecosystem through a strong partnership with Sandbox Network."

Lee Pil-sung, co-CEO of Sandbox Network, stated, "Through this collaboration to launch a creator-centered fan community platform, we expect the creator ecosystem to expand more solidly and the touchpoints with fans to diversify. As Sandbox Network is a company centered on creators and fans, we will do our best to provide new experiences and opportunities to creators and fans through active cooperation with Binary Korea."

This content was produced with the assistance of AI translation services.