Didim E&F Mapo Galmaegi, Business Agreement for Expansion into Laos

Didim E&F's Mapo Galmaegi is expanding into Laos.

Didim E&F signed a Memorandum of Understanding (MOU) with Korao Group, the largest private company in Laos, at the 2023 Second Half Boom Up Korea Export Consultation held on the 18th in Goyang-si, Gyeonggi-do. The photo shows Yoon Kyung-geun, Director of Didim E&F (left in the photo), and Noh Ki-ho, Director of Korao Group, signing the MOU and taking a commemorative photo. Photo by Didim E&F

Didim E&F announced on the 24th that it signed a Memorandum of Understanding (MOU) with Korao Group, the largest private company in Laos, at the KOTRA 'Boom Up Korea' expo on the 18th.

The signing ceremony was attended by key officials from both companies, including Director Yoon Kyung-geun and Team Leader Lee Chae-yeon from Didim E&F, and Director Noh Ki-ho from Korao Group. Starting with this MOU, Mapo Galmaegi plans to conduct thorough research on the Laos dining market and develop menus tailored to the local market.

Didim E&F began its overseas expansion of Mapo Galmaegi's international brand 'MAGAL' starting in China in 2011. Currently, it operates 45 stores across 9 countries, mainly in Southeast Asian countries such as Indonesia, Malaysia, and Cambodia.

In Indonesia, MAGAL operates its second brand, 'MAGAL Express,' which is a brand selling snacks and lunch boxes, with tteokbokki as its representative dish. The first store opened at Menara Astra in Jakarta, Indonesia, and the second store is preparing to open in Jakarta Lotte Mall.

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