Busan City to Create 'Dongbaek Plus Specialized Street' with Additional Benefits

Oncheoncheon Cafe Street and Songjeong Surf Village

‘Dongbaek Plus Specialized Street’ Pilot Operation

Busan City is launching the creation of the ‘Dongbaek Plus Specialized Street,’ linking the local currency Dongbaekjeon with local neighborhood businesses.

Busan City announced that starting from the 23rd, Oncheoncheon Cafe Street and Songjeong Surf Village will be pilot-operated as ‘Dongbaek Plus Specialized Streets.’

Dongbaek Plus Franchise Store Specialized Street Development Plan (Draft).

The ‘Dongbaek Plus Specialized Street’ is a street densely populated with special Dongbaekjeon affiliated stores called 'Dongbaek Plus Affiliates,' which provide additional benefits when paying with Dongbaekjeon QR payment, including discounts from small business owners (self-discount) and additional cashback from Busan City.

When paying with Dongbaekjeon QR at Dongbaek Plus Affiliates, customers can receive discounts or cashback benefits ranging from a minimum of 12% to a maximum of 19%, depending on the affiliate store.

The pilot-operated specialized street Oncheoncheon Cafe Street has 32 Dongbaek Plus Affiliates, and Songjeong Surf Village has 11 Dongbaek Plus Affiliates.

Details of the specialized street affiliates and their benefits can be checked by clicking the Oncheoncheon Cafe Street or Songjeong Surf Village icons on the Dongbaekjeon Dongbaek Plus screen, or by viewing the map after visiting the respective locations.

Busan citizens can easily find Dongbaek Plus Affiliates offering more benefits according to their preferences when visiting the specialized streets, and it is expected that this consumer influx will also help revitalize the local neighborhood businesses.

The city plans to continuously expand the creation of Dongbaek Plus Specialized Streets in connection with distinctive local neighborhood businesses.

For more detailed information, please check the Dongbaekjeon app or contact the customer center.

Shin Chang-ho, Director of the Digital Economy Innovation Office, stated, “We will do our best to operate the Dongbaek Plus Specialized Street project solidly so that it can expand, benefiting both local neighborhood businesses and Busan citizens,” and added, “Our city will not spare support and promotion for Dongbaek Plus Affiliates, so we ask for the active participation and interest of Busan citizens and local small business owners.”

This content was produced with the assistance of AI translation services.