Meet Samsung Kimchi Refrigerator at 'Bespoke Aging Bookstore'

Bespoke Kimchi Plus Aging Function Introduction Campaign Launched
'Custom Aging Room' Feature for Setting Storage Box Temperature

Samsung Electronics announced on the 23rd that it will launch the 'Bespoke Aging Bookstore' campaign to introduce the aging function of 'Bespoke Kimchi Plus'.

This campaign consists of various collaboration contents based on the newly upgraded 'Custom Aging Room' specialized aging function of Bespoke Kimchi Plus. Collaborating with representative writers and brands from various fields, it will introduce a series of five works?an audiobook, a novel, a comic, an essay, and a recipe book?one each week.

A teaser capture image of the 'Bespoke Aging Bookstore' campaign introducing the aging function of Bespoke Kimchi Plus.
[Photo by Samsung Electronics]

▲ An audiobook featuring singer Yang Hee-eun’s healing voice reciting episodes from the day of kimchi-making ▲ A fantasy novel by novelist Jeong Se-rang centered on the keyword of fruit aging ▲ A comic by cartoonist Migang about meat side dishes that can replace dinner ▲ A rare and desirable kimchi ramen recipe by influencer Mapo Nongsusan Center ▲ A bread pilgrimage introducing recipes in collaboration with a famous bakery, showcasing a variety of content.

Samsung Electronics released the new Bespoke Kimchi Plus model equipped with the Custom Aging Room function on the 20th. It allows users to portion the necessary ingredients and set customized settings, resolving the inconvenience consumers faced when they had to change the entire compartment mode even for storing small amounts of ingredients.

The Custom Aging Room applies an insulation structure that minimizes the rise in surrounding temperature, enabling temperature settings exclusively for the upper compartment storage box. It offers a total of five modes: medium-aged kimchi, fully-aged kimchi, meat thawing, fruit aging, and dough fermentation.

Kim Sung-wook, Vice President of Samsung Electronics Korea, said, "We hope everyone can experience stories about a meal, aging, and life that resonate with all Koreans this fall through the 'Bespoke Aging Bookstore'."

This content was produced with the assistance of AI translation services.