GS25 and Gyeonggi-do Launch 'Universal Support Project for Menstrual Products for Adolescent Girls'
Major Purchase Locations and Promotional Roles
Free Shipping Service for 10 Bestsellers
Reservation Purchase Service for 70 Types of Sanitary Products, etc.
Convenience store GS25 is partnering with Gyeonggi Province to participate in the province's 'Universal Support for Menstrual Products for Adolescent Girls' project.
The model is promoting the Gyeonggi-do 'Universal Support for Menstrual Products for Female Adolescents' project in which GS25 is participating.
[Photo by GS25].
GS25, operated by GS Retail, announced on the 20th that it signed an agreement with Gyeonggi Province on the 19th to serve as a key offline platform supporting the universal menstrual product support project for adolescent girls promoted by Gyeonggi Province.
The universal menstrual product support by Gyeonggi Province is a project that provides adolescent girls in the province with 13,000 KRW per month and 156,000 KRW annually for purchasing menstrual products per person.
The support funds are provided as local currency to all adolescent girls aged 11 to 18 in the 22 cities and counties of Gyeonggi Province, and can be used to purchase menstrual products at convenience stores such as GS25 within the cities and counties.
GS25 will serve as a major purchasing point and promotional platform. To this end, it plans to promote the support project through popular menstrual product free delivery service, menstrual product reservation purchase service, special menstrual product +1 events, social networking services (SNS), and GS25 stores within the province.
GS25 has planned 10 special products composed of the best menstrual products for adolescent girls purchasing menstrual products with this support fund. A system has been pre-established to allow easy ordering and purchasing by visiting GS25 stores in Gyeonggi Province, and it features a free delivery (courier) service that delivers purchased products to the desired location.
Considering the diverse purchasing needs of adolescent girls, GS25 is focusing on diversifying products by preparing to allow reservation purchases of about 70 types of menstrual products at GS25 stores. It also plans to strengthen price benefits by holding the highest-level +1 promotional event ever.
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In addition, GS25 plans to take the lead in promoting and revitalizing the Gyeonggi Province universal menstrual product support project for adolescent girls through official GS25 SNS and online and offline promotional activities centered on GS25 stores.
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