LX Hausys to Host Design Trend Exhibition in 'Hipjiro'

LX Hausys opened an experiential popup design exhibition event, "TRENDSHIP," in Euljiro, Jung-gu, Seoul.

On the 19th, LX Hausys announced that it will hold an experiential popup design exhibition called "TRENDSHIP" in "Hipjiro," which has emerged as a trend hotspot.

The exhibition will be held from the 20th to the 29th at the lifestyle experience space platform "News Museum Euljiro Branch" located in Euljiro, Jung-gu, Seoul. This is the second experiential popup design exhibition LX Hausys is hosting this year.

LX Hausys has set up a popup exhibition space at the entrance of Euljiro 3-ga Station, where the Euljiro Nogari and Golbaengi alleys?popular among tourists and office workers?and numerous interior material stores are concentrated. The strategy is to expand customer touchpoints with the 2030 generation, who are emerging as a major consumer group for interior products.

In January, LX Hausys held its first "TRENDSHIP" popup exhibition at Musinsa in Seongsu-dong, Seoul. Over the 14-day event period, more than 14,000 people visited.

This popup is designed as an experiential space with the concept of a "Pattern Brewery," where visitors can directly explore and experience LX Hausys’ craftsmanship reflected in the history of past patterns up to current designs, aligned with Euljiro’s unique retro trend. The first floor showcases LX Hausys’ design history and actual products installed in spaces, dating back to the late 1950s when the company first introduced flooring and wallpaper products domestically. The second floor is a pattern drawing and goods experience space where visitors can design their own wallpaper. The third floor is arranged as a design media art viewing space. On the third floor, visitors can also taste the "TRENDSHIP Edition canned beer," created in collaboration with MacPie Brewing Company, a leading domestic craft beer brand, in line with the "Pattern Brewery" concept.

LX Hausys also conducts sales marketing by linking visitors interested in the main products displayed and remodeling with nearby exhibition halls such as "LX Hausys G-In Square" through on-site interior consultation at the popup exhibition space.

An LX Hausys official stated, "We will continue to create positive brand experiences unique to LX Hausys through popup exhibitions that combine various attractions and experiential elements."

This content was produced with the assistance of AI translation services.