Sijibio Partners with Korea Breast Health Foundation to Enhance Breast Health Awareness

Bio regenerative medicine specialist CJ Bio announced on the 19th that it has signed a corporate partnership with the Korea Breast Health Foundation to raise awareness about breast cancer and breast health.

On the 15th, attendees of the '2023 Pink Festival,' held as part of the Pink Ribbon campaign, visited the promotional booth for SGBio's 'Belluna' installed at the festival site.
[Photo by SGBio]

The Korea Breast Health Foundation is a non-profit public foundation that conducts overall activities to raise awareness of breast health, such as promoting breast self-examination and early screening, as well as projects supporting surgery costs and holding health lectures for patients. As a regenerative medicine specialist, CJ Bio has been conducting long-term research on breast health by developing the breast massager 'BELUNA' and the Breast Total Solution.

Both parties explained that they decided to sign this partnership based on their high interest in breast cancer and breast health, believing that collaboration would create significant synergy. Going forward, both sides plan to jointly carry out various activities to improve breast health awareness and support the recovery of breast cancer patients.

Based on this partnership, CJ Bio operated a BELUNA promotional booth at the ‘2023 Pink Festival’ held on the 15th as part of the Pink Ribbon Campaign, offering various gifts to booth visitors and conveying support to breast cancer patients. The Pink Ribbon Campaign is a representative nationwide breast cancer campaign hosted by the Korea Breast Health Foundation, which has been ongoing since 2001. Among these, the Pink Festival is an event where participants can experience various fitness programs such as a 3km group run, Dance Fit, Philoxing, Pound Fit, and Latin Fit, with about 1,000 people participating.

Additionally, CJ Bio plans to donate 5% of the purchase price to the Korea Breast Health Foundation in the name of customers who purchase BELUNA through its official online mall throughout this month.

Lee Eun-jung, Head of Consumer Business Division at CJ Bio, said, “As the number of breast cancer patients is rapidly increasing every year, we have signed a partnership with the Korea Breast Health Foundation to actively expand awareness of breast cancer and emphasize the importance of prevention and treatment. We hope that many breast cancer patients will recover their breast health and improve their quality of life through CJ Bio’s Breast Total Solution.”

On October 19, World Breast Cancer Day, CJ Bio will also hold the ‘Re:乳 Campaign,’ a walking donation event supporting breast cancer patients, running until the 31st.

This content was produced with the assistance of AI translation services.