Bonjuk·Bonjuk & Bibimbap Launch Autumn Menu Including Cold Mustard Leaf and Beef Brisket Doenjang Stew

Bonjuk and Bonjuk & Bibimbap announced on the 19th that they have launched new menu items to capture the autumn palate.

[Photo by Bonjuk·Bonjuk & Bibimbap]

The new menu features two items using autumn shepherd's purse: Shepherd's Purse Chadol Doenjang Jjigae and Shepherd's Purse Doenjang Jeyuk Bibimbap.

Shepherd's Purse Chadol Doenjang Jjigae is a stew dish where savory chadol (beef brisket) and shepherd's purse are gently simmered in doenjang, creating a harmonious umami flavor. Shepherd's Purse Doenjang Jeyuk Bibimbap is a bibimbap dish topped with spicy marinated pork stir-fried with a smoky aroma and shepherd's purse seasoned in savory doenjang.

Also returning this season is the natural pine mushroom beef porridge, which was highly loved last autumn. Additionally, a new home meal replacement (HMR) menu item, Arong Satae Dogani Jangjorim, featuring Bonjuk and Bonjuk & Bibimbap’s signature jangjorim flavor applied to arong satae (beef brisket) and dogani (beef knee cartilage), will be sold in a shop-in-shop format within stores.

Along with the launch of the new menu, Bonjuk & Bibimbap is renewing its namul (seasoned vegetable dishes), side dishes, and soups. The most notable changes include improving the umami and texture of the soups and namul, increasing the variety of side dishes to present a more diverse and abundant table. Furthermore, they plan to sequentially renew tableware and trays to maximize visual satisfaction.

The newly launched menu items are available at Bonjuk & Bibimbap stores nationwide, through the mobile ordering app BonOrder, and various delivery apps. The natural pine mushroom beef porridge and Arong Satae Dogani Jangjorim can also be found at Bonjuk stores nationwide.

This content was produced with the assistance of AI translation services.