Fila Underwear Launches Collaboration Collection with 'LEEY'

Official Launch on the 23rd
Popup Event at Garosugil for Two Days Starting the 27th

Fila Korea's underwear brand, Fila Underwear, announced on the 19th that it will launch the 'f(x)' collection in collaboration with the domestic designer brand LEEY and open a pop-up store.

LEEY, the brand partnering with Fila Underwear, is an independent women's fashion brand presented by a domestic designer. It is known for its unique style and collaborations with leading global brands, gaining popularity as it is favored by many celebrities.

The 'f(x)' collection, specially collaborated by the two brands, carries the meaning of expanding into various images by applying LEEY's trendy and niche mood to Fila's heritage, similar to a function where the result changes depending on the value. The design features Fila's signature red and navy colors reinterpreted with LEEY's distinctive sensibility. The collection expands from basic bra sets to layered bra sets, vintage-textured crop t-shirts, and strap tank tops, enabling trendy yet sporty styling.

The 'f(x)' collection was pre-released from the 16th on the official online stores of Fila Underwear and LEEY, with the official launch scheduled for the 23rd, when it will be sold on the online fashion store Musinsa. Special benefits are also offered to customers. During the pre-release period and after the official launch, customers who purchase over a certain amount will receive a goods package and a cross bag on a first-come, first-served basis.

Additionally, to commemorate the collaboration, Fila Underwear will operate a special pop-up store. From the 27th for two days, at the lounge bar 'Two Old Dreamers' located in Garosugil, Sinsa-dong, Gangnam-gu, Seoul, the collaboration collection exhibition will be held along with a photo zone and a party featuring a special DJ performance.

A representative from Fila Korea said, “By adding LEEY's unique design sensibility to Fila Underwear's inherent heritage, we are presenting underwear with a new sensibility. We hope this collection will be a great proposal for hip styling to consumers who pursue their own individuality.”

This content was produced with the assistance of AI translation services.