Lotte Homeshopping's 'Korea Gwangcle Festival' Success... Winter Product Orders Increase

Lotte Homeshopping announced on the 19th that more than twice the number of customers have participated in the grand shopping event "Korea Gwangcle Festival," which has been ongoing since the 12th, and that orders for winter products have increased by more than 40%, continuing its early success.

Now in its 6th edition, the "Korea Gwangcle Festival" is a mega shopping event first introduced by Lotte Homeshopping in 2020, an industry first. With the concept of a "shopping event that grows bigger together," it offers various benefits tailored to customers seeking budget-friendly shopping amid high inflation, including 11 billion KRW in shopping support funds, prize draws, and special discounts. The "Gwangcle Lucky Draw," which features popular prizes such as the "Lady Dior handbag" and "Supreme hoodie," attracted more than twice the usual number of participants despite being limited to purchasing customers, showing high enthusiasm.

Analyzing purchase data from the first week of the event, Lotte Homeshopping found that bedding orders increased by 40% and fashion by 20% compared to the same period last year. The early cold snap with temperatures below 10 degrees Celsius is believed to have driven demand for winter products such as bedding and outerwear in advance.

On the flagship living program "Choi Yura Show," the premium bedding brand "Clairheim" introduced new wool bedding products on the 14th, selling over 3,000 sets within 60 minutes. In the fashion category, winter new arrivals from cashmere-specialized brands like "Goyo" and "LBL" gained popularity, with cashmere product orders increasing by 70% year-on-year. The fashion program "El Show" showcased exclusive winter fashion brands such as "Derek Lam 10 Crosby" and "Georges Rech" on the 14th, selling 30,000 sets over 150 minutes. Additionally, winter products like the "Ilwol heated mat" and "Vivian underwear" were sold at discounts of up to 50%, receiving positive responses.

The event runs until the 22nd, offering 10,000 KRW shopping support funds daily to 100,000 customers, 10% points accumulation on event product purchases, and up to 7% card discounts. On the 20th at 8:15 AM, the fashion program "Young Style" will feature highly versatile items such as the "Paul & Joe half jacket" and "Calvin Klein Performance set-up." On the 21st at 8:20 AM, the "Choi Yura Show" will introduce global living brands like "Villeroy & Boch" and "Frankenstolz" over 200 minutes. On the final day, the 22nd, overseas travel products such as the "Interpark Spain package" will also be showcased.

Yoon Ji-hwan, head of marketing at Lotte Homeshopping, said, "The 'Korea Gwangcle Festival,' which has established itself as a leading shopping event in the industry with differentiated shopping benefits and large-scale inventory, is receiving positive responses from customers through popular brand discounts and various events. We will continue to meet the needs of customers seeking budget-friendly shopping amid high inflation during the remaining period."

This content was produced with the assistance of AI translation services.