"Riding the Spicy Flavor Wave"... Orion's 'Kkobuk Chip & Pokachip' Sell 4 Million Packs Combined

Cumulative Sales Volume of Spicy Products Over 3 Months Since Launch

Orion announced on the 18th that its products 'Kkobuk Chip Spicy Flavor' and 'Poca Chip MAX Red Spicy Flavor,' launched in the second half of this year amid the spread of the spicy flavor trend, have surpassed a combined cumulative sales volume of 4 million packs within just three months of release.

Orion Kkobuk Chip Spicy Flavor (center) and Pokachip MAX Red Spicy Flavor (left), Dipping Nacho Chipotle Mayo Sauce Flavor [Photo by Orion]

The company explained that these products are popular not only as snacks for children but also as part of the 'Gwamak (snack + beer)' combination. Additionally, Orion's recently introduced spicy-flavored 'Jjikmeok Nacho Chipotle Mayo Sauce Flavor' is gaining attention from consumers as an outdoor camping and home snack.

Recently, the food industry has seen a continuing 'spicy flavor craze' across ramen, chicken, sandwiches, and sauces. Through consumer analysis, Orion is leading this trend in the snack category by launching new spicy snack products that appeal to people of all ages and genders.

An Orion representative stated, "We will continuously analyze and lead the latest trends in the food industry and introduce high-quality products that provide greater value to consumers."

This content was produced with the assistance of AI translation services.