Electroland "Come to the Store to Find Gold"

Electroland announced on the 17th that it will hold the ‘Find the Gold Bar’ event to revitalize its offline channels.

The event will take place over eight days from the 20th to the 23rd and from the 27th to the 30th at 55 Electroland stores nationwide. Participating stores can be checked on Electroland’s official online mall, Electroland Shopping Mall.

If customers find one of the winning coupons shaped like a gold bar hidden among various home appliances displayed in the store, they will receive a gold bar worth half a don (traditional Korean currency unit). All customers who visit the stores during the event period can participate in the event. Electroland also held the same event as a pilot in September, where 26 customers won and received gold bars.

Electroland planned this event as part of its strategy to attract consumers who had shifted to online shopping during the COVID-19 pandemic back to offline channels. Previously, Electroland has been continuously opening its paid membership stores called ‘Land500’ with the goal of ‘challenging the lowest online prices offline’ to draw customers offline. Additionally, in September, Electroland launched its offline AS center to increase the number of customer visits to offline stores.

An Electroland representative said, “In addition to the Find the Gold Bar event, we held various activities such as golf putting and dart throwing competitions so that visitors could have an enjoyable experience.” He added, “Encouraged by the positive responses from customers who participated in the event, we plan to design new promotions.”

This content was produced with the assistance of AI translation services.